USA TODAY announced changes to Ad Meter, including in-game registration and a new mobile-friendly website that will allow for social sharing. In addition, USA TODAY Ad Meter is expanding its collaboration with global digital marketing leader Adobe to provide in-depth analysis on the success of Super Bowl ads via social media buzz. In its 27th year, USA TODAY Ad Meter is the most widely recognized barometer and industry-leading tool used to measure public opinion surrounding Super Bowl advertising.
Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has launched an Online Advertising Platform for automotive dealers.
Media management and distribution company Dubsat has launched an iPhone app for its industry-leading MediaPro software, which is used by advertising agencies, post-production houses and brands to quality-check, deliver, repurpose and access TV and radio advertisements.
The mobile advertising has a growing market as the maximum population are getting connected with the digital world through the smartphone devices. No matter what the purpose is, may be to do the business, get the services or to maintain personal or professional relationships the devices are almost the shadow of individuals. Thus, the mobile advertising was introduced as new marketing strategy to reach to the end users. And, this applied strategy is performing well, in fact become most desirable.
Participants are encouraged to help create a deeper understanding of the role technology and video is playing in the industry
News facts: - Australian technology innovation is fully scalable for complex digital advertising campaigns in the global retail, healthcare and transit/transport markets. - Near Field Communications and Bluetooth connectivity for targeted messaging and personalised content; optional facial, age and gender detection to improve effectiveness - Integrated control over digital advertising campaigns from network-wide booking and scheduling, distribution and display to billing, analysis and auditing
For the second year in a row, creative work from Launch Agency is featured in the Graphis’ annual publication of excellence in advertising.
Winner of Extreme Android Challenge releases first motionized mobile game for Android devices based on Extreme Motion SDK.
Companies Collaborating to Develop Custom Measurement Solution for Tracking Mobile App Installs
Experience Advertising, Inc. is now offering a full suite of website remarketing services for their digital agency clients.
The Indian Smartphone market, offering products with advanced technology at a reasonable price point, has contributed significantly to the growth of mobile games in India.
Experience Advertising's CEO Evan Weber will now be available to companies for digital marketing consulting to improve internal online marketing and social media management processes and procedures.
“Real Road Racer”, a mobile car racing game was featured on NewsWatch as part of its popular segment, AppWatch, that takes a look at the latest and coolest mobile applications and services on the iOS, Android, and Windows market. Andrew Tropeano, the host of AppWatch, conducted the review and shared with viewers how it uses real maps and racing locations as the routes for races.
Sheng Li Digital helps North American businesses reach an affluent Chinese speaking target market through Chinese search engines, social media and online advertising.
The United Kingdom’s largest airport advertising company selects BroadSign software to power its digital signage network.
The Global Toys and Games market is expected to grow at a CAGR of 4.17 percent over the period 2013-2018.
This season, Google team comes up with some innovative ideas for ad buyers. Google is planning to make ad buyer’s utmost comfortable with various types of mobile platforms.
Dana Rose Design Group’s new game is attracting game lovers all over the world. Titled ‘Zupie's World’ the newest game application by the company is available on the Apple App Store at cost effective prices.
HeyStaks Technologies (www.heystaks.com), the innovative collaborative search analytics startup, today announced the launch of its new Intent-driven Advertising product. The product enables mobile operators to uncover new revenue streams by identifying monetizable user intent.
Exclusive Floating Ads Built To Resemble Mobile Gaming App; New Immersive Experience Answers Demand for High-performance Mobile Ad Alternatives
Join Aerospike, Google, BlueKai, eBay and more to get the low-down on the hottest trends in adtech and how to leverage them to optimize your advertising campaigns through 2015
- Frost & Sullivan: Australian online advertising market outperforms all other traditional media channels
- fishbat, One of the Top Long Island Advertising Agencies, Applauds the Seattle Seahawks’ Use of Social Media
- Experience Advertising, Inc. Expands Digital Agency Services to Include B-to-B Focused Online Marketing and Social Media Channel Management
- Komli Media Powers Asia Pacific’s Leading Real-Time Ad Performance Platform With Aerospike Real-time NoSQL Database
- Frost & Sullivan: Online search advertising outperforms all other major online advertising segments
- Frost & Sullivan: Australian mobile advertising market to reach $682 million in 2018
- Frost & Sullivan: Australian online general and advertising market to reach $1,493 million in 2018
- Akamai Data Leveraged in Landmark Scientific Study on the Effectiveness of Online Video Advertisements
- Game Development India Experts Look Towards 2d Ads for Apps and other Content on Web
- Let your Nintendo 3DS™ Discover the True Meaning of Speed and Adrenaline with AiRace Speed
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