Ignite-TEK, a holding company focused on improving the consumer experience, announces its purchase of Ignite Media Solutions, LLC. and the former 531 Networks, LLC. With the recent acquisitions, Ignite-TEK now completes the offering of a full suite of consumer first marketing solutions.
“We are excited about the opportunities this consolidation offers as it enhances our vision for improving the consumer experience for marketing campaigns. The improved results are delivered through offering seven choices for consumers to engage with marketing offers: phone, video chat, online forms, email, chat, social network posts and SMS.” commented Michael Ferzacca, CEO, Ignite-TEK. “Our platform creates more interactions between companies and consumers by adding more choices for the consumer to communicate. Creating a one-to-one customer first feeling that builds long-term loyalty is the key.” Mr. Ferzacca continued, “Ignite-TEK’s solutions build faster relationships between our clients and their customers while providing a level of support that distinguishes our clients when they compete for new leads.”
Ignite-TEK has integrated the voice solutions of Ignite Media Solutions with the innovative 531 Networks solution to enhance the consumer experience while producing higher contact rates and sales conversions. “A single platform that can improve the efficiency of lead qualification, acquisition marketing, and CRM transaction management is the engine that powers great consumer experiences, and we are pleased to bring those services – along with insightful analytics – together,” said CMO Chris MacAulay.
In addition, the acquisition further strengthens the Ignite-TEK executive team and brings an influx of sales, engineering, and technology talent. Paolo Narciso, 531 Network’s founder, has joined Ignite-TEK as Chief Technology Officer.“The 531 Network assets and CRM solutions are complementary to what Ignite has built on the acquisition marketing side, and our team is excited to be a part of Ignite-TEK; this is a great fit for both.” said Mr. Narciso.
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About Ignite-TEK, LLC.:
Ignite-TEK is headquartered in McLean, Virginia with office locations in Tampa, Florida and Charlotte, North Carolina. Ignite-TEK’s mission is to improve the consumer experience by putting consumers in control of how they communicate with brands and offers. Ignite-TEK’s flexible platform is an overlay to existing sales and CRM technologies. Consumer insights gathered from campaigns guide platform actions, resulting in a more natural experience for everyone.