iMUONS is one of the few companies who know what they are doing when it comes to digital marketing. Our strategies help our clients to make an impression on the World Wide Web. We help our clients with SEO, PPC, content marketing and more such services. Here are a few tips that can make your PPC campaigns leave an impression on your viewers.
Want to run a PPC campaign but not sure as to what will make them impressive? Well here is a small guide as to how you can make your PPC Ad campaigns memorable for people.
- Make text ads visually compelling
Yes, text ads may just be text, but there are more options than you think there are to make them compelling. Multi-Image Extensions are in open beta, meaning it is open for advertisers to sign up for access.
Along with attracting the eye, multi-image extensions serve another equally important purpose of guiding the searchers to a more specific landing page.
In this way, they function almost as visual sitelinks. A few points to remember are:
- At least five images should be uploaded for the extension to serve.
- They can serve alongside other extensions (such as sitelinks).
- They can be used for any keyword; however, the keywords must be relevant to the images as well as the ad copy.
- Display text (max. 14 characters), i.e., the wording that shows up below the images, is required for each image.
- To increase relevance, the same image should also be present on the landing page.
- Give a Personal Touch
It is important to focus on personalization in order to increase relevancy. This helps in optimizing your ad targeting capabilities.
These capabilities allow you to broadcast at scale but make it feel more like a one-to-one conversation.
You can start by setting up remarketing lists based on clues within dynamic URLs. Things to remember here are:
- Start by determining the variables that would be most impactful.
- Create audience lists based on these identified values.
- Create compelling ad copy that touches on the particular behavior or value prop you are targeting.
- Focus on Deals and Discounts
Since the beginning of advertising time, it has been known that discounts and promotions are imperative and must be highlighted. But how you present these discounts and promotions is equally as important.
Searchers want to know:
- How much does it cost?
- Where can I buy it?
- Is it on sale?
Your ad needs to answer all these questions up front. Thankfully, promotion and price extensions can help.
Want to know more about our services and how we can help you with your digital presence, log on to www.imouons.com now and let us know.
Category: Web Design & DevelopmentCompany about: iMUONS is a company with a versatile service portfolio and diversified experience. Our true wealth lies in our years and years of experience collected by working dedicatedly in the industry. Our focus has always been on delivering solutions that simplify functionalities and enhances user experience. iMUONS is a company with a versatile service portfolio and diversified experience. Our true wealth lies in our years and years of experience collected by working dedicatedly in the industry. Our foc ...
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