In today’s highly competitive era, it is really important to make sure that the offerings that you make are the best. In addition, there is an unavoidable fight for the rankings that is going on. Everyone wants to remain at a leading position on the web. Marketing Adventure has emerged as a leader in helping the clients attain a reputed market position.
Artificial Intelligence Bots- malicious or ethical are the latest trends, pushing companies to figure out multiple ways of monetizing them to their advantage. But they have turned up as the easy medium for the competitors to inflate web traffic for advertisers and brands, seriously damaging their financial capacities.
Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, announced that Todd Sloan, Senior Vice President and Chief Financial Officer, will step down after a transition period to pursue other opportunities. Mr. Sloan has agreed to continue as CFO until May 31 and then assist the company as a strategic advisor through August 15. The company has initiated a search for his successor.
USA TODAY announced changes to Ad Meter, including in-game registration and a new mobile-friendly website that will allow for social sharing. In addition, USA TODAY Ad Meter is expanding its collaboration with global digital marketing leader Adobe to provide in-depth analysis on the success of Super Bowl ads via social media buzz. In its 27th year, USA TODAY Ad Meter is the most widely recognized barometer and industry-leading tool used to measure public opinion surrounding Super Bowl advertising.
Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has launched an Online Advertising Platform for automotive dealers.
Media management and distribution company Dubsat has launched an iPhone app for its industry-leading MediaPro software, which is used by advertising agencies, post-production houses and brands to quality-check, deliver, repurpose and access TV and radio advertisements.
Participants are encouraged to help create a deeper understanding of the role technology and video is playing in the industry
For the second year in a row, creative work from Launch Agency is featured in the Graphis’ annual publication of excellence in advertising.
Winner of Extreme Android Challenge releases first motionized mobile game for Android devices based on Extreme Motion SDK.
Companies Collaborating to Develop Custom Measurement Solution for Tracking Mobile App Installs
Experience Advertising, Inc. is now offering a full suite of website remarketing services for their digital agency clients.
Experience Advertising's CEO Evan Weber will now be available to companies for digital marketing consulting to improve internal online marketing and social media management processes and procedures.
“Real Road Racer”, a mobile car racing game was featured on NewsWatch as part of its popular segment, AppWatch, that takes a look at the latest and coolest mobile applications and services on the iOS, Android, and Windows market. Andrew Tropeano, the host of AppWatch, conducted the review and shared with viewers how it uses real maps and racing locations as the routes for races.
Sheng Li Digital helps North American businesses reach an affluent Chinese speaking target market through Chinese search engines, social media and online advertising.
The United Kingdom’s largest airport advertising company selects BroadSign software to power its digital signage network.
Exclusive Floating Ads Built To Resemble Mobile Gaming App; New Immersive Experience Answers Demand for High-performance Mobile Ad Alternatives
Join Aerospike, Google, BlueKai, eBay and more to get the low-down on the hottest trends in adtech and how to leverage them to optimize your advertising campaigns through 2015
Online advertising to grow at a CAGR of 12% and account for 41% of the total ad market by 2018
In response to an article published by the Seattle Seahawks, fishbat, one of the top Long Island advertising agencies, discusses the team’s use of social media for interaction with fans.
Experience Advertising to offer B-to-B advertising and marketing services with a multi-channel approach.
New Komli white paper examines how the Aerospike database utilizing DRAM and flash memory is enabling reliable RTB and helping close the performance gap between search and display advertising