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Customer Experience Expert, Dr. Catriona Wallace, Inducted Into the Springboard Enterprises Accelerator program

Renowned customer experience expert and Chief Executive of four Sydney-based companies, Dr Catriona Wallace has been inducted into the 2014 intake for Springboard Enterprises' Accelerator, a program that connects women entrepreneurs to growth experts and venture capital networks.

Self-described “venture catalyst”, Springboard sources, coaches, showcases and supports women-led growth companies seeking equity capital for product development and expansion. Through its global network, the organisation brings together innovators, investors and influencers. 
 
Springboard's 2014 Accelerator program kicked off in early February with a boot camp to hone growth strategies and develop fundraising skills. 
 
More than 100 companies applied for this year's program which is being run for only the second time in Australia. Dr Wallace was invited to join based on her work with soon-to-be-launched company, Flamingo. 
 
Flamingo is a Customer Experience Personalisation platform that provides businesses with a retention, acquisition, co-creation and analytics capability. Flamingo goes beyond the crowd-sourcing and ideation techniques of other platforms, allowing customers and organisations to co-create experiences based on a proven customer experience design model, already vetted by over 100 organisations. 
 
The new company is borne out of more than a decade's experience in the customer experience industry.  Dr Wallace is one of the world's most cited commentators on customer experience trends. 
 
As CEO of customer experience management strategy consultancy, Fifth Quadrant, Dr Wallace conducts global research programs and works with Boards and CEOs to develop multi-channel customer experience strategies in order to respond to shifting balance of power between consumers and businesses.  
 
Last year, in recognition of the company's success, Fifth Quadrant was named 2013 NSW Medium Sized Business of the Year and the overall NSW Business of the Year in the Telstra Business Awards.
 
Dr Wallace is a well-published author, high profile speaker in philanthropy and women's advocacy, a leading business blogger and customer experience futurist. She is the founder of three not-for-profit businesses: Indigo Express funding Indigenous literacy; Kids In Philanthropy providing technology and learning programs for disadvantaged children; and Out and Up, an employment program for women prisoners, asylum seekers and refugees.
 
Dr Wallace is also the mother of five children.

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About Flamingo
Flamingo is a Customer Experience Personalisation platform that provides businesses with a retention, acquisition, co-creation and analytics capability. Flamingo goes beyond the crowd-sourcing and ideation techniques of other platforms, allowing customers and organisations to co-create experiences based on a proven customer experience design model, already vetted by over 100 organisations. 
 
Flamingo enables organisations to deliver experiences to a 'Segment of One'.
 
Flamingo is one of the world's first Vendor Relationship Management (VRM) platforms: empowering consumers and businesses.

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