If you were a manufacturer of skincare products looking for an online brand ambassador, you’d want to pick someone with good skin. Japanese skincare brand SK-II has gone one better, commissioning its own digitally created online ambassador from New Zealand company Soul Machines whose digital humans are acting as the public face of banks, power companies, software developers and others.
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SK-II has partnered with Soul Machines to create Yumi, claimed to be the world’s first autonomously animated digital influencer.
SK-II says Yumi is an integral part of its transformation journey to “connect with a new generation of consumers who are yearning for more meaningful experiences with the brands they know and trust.”
Yumi uses Google’s Dialogflow as its natural language platform and is claimed to be capable of interacting as a human would. SK-II says it will provide beauty advice and help consumers better understand their skin and guide them on their journey to skin transformation with its Pitera Essence product.
SK-II CEO Global Sandeep Seth said: “Yumi provides the warmth and connection of human touch in the form of a digital experience to make the overall skincare experience at home and in store more enjoyable and compelling.
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We’re looking forward to customers being able to turn to her for skincare and beauty questions at any time of the day or night.”
Yumi was introduced to the world by Soul Machines co-founders, Mark Sagar and Greg Cross at the Cannes Lions Festival of Creativity.
Cross said: “Yumi will become a trusted resource to those who interact with her. Customers will immediately notice how easy the Soul Machines digital humans are to converse with and relate to once they spend time interacting with Yumi.”
SK-II under the microscope
The market and prospects for SK-II and other online premium cosmetics industry players are examined in RNR Market Research’s Global Online Premium Cosmetics Industry: 2019 Market Report. Details here.
Category: Team WhaTechCompany about: Stuart Corner is one of Australia's most experienced writers and commentators. He started his career in journalism in 1984 with IDG working on Computerworld Australia, and in 1986 co-founded C&C News Pty Ltd which launched Australia's first weekly newsletter on telecommunications and Australian Communications as a full-colour monthly magazine.For more than 20 years he wrote and published the weekly, and later daily, newsletter Exchange. Stuart was awarded Life Membership of the Tel ...