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Dicker Data and Microsoft aim to give boost to SMB reseller community with new agreement

Microsoft announced that Dicker Data, an Australian owned technology product distributor, has become a new Microsoft Authorised OEM and FPP Distributor in Australia. The partnership agreement enables Dicker Data to trade as an Authorised Distributor in Australia for Microsoft OEM software as well as Full Packaged Products and Services.

Dicker Data’s deep experience of the SMB IT channel community complements Microsoft’s range of products designed to support SMBs. The new partnership supports both Microsoft and Dicker Data by strengthening their reach into the SMB market, not only with traditional software products, but also with new services and devices.

“SMBs are the heartbeat of the Australian economy. We’re passionate about providing them with the tools and services that will enable them to compete and innovate in today’s digital economy, “ said Renee Gamble, OEM Director, Microsoft Australia. “Dicker Data is a trusted supplier in the SMB market and makes the perfect partner for Microsoft as we continue to evolve our portfolio of devices and services for the SMB sector.”

Speaking about today’s announcement, David Dicker, CEO and Chairman of Dicker Data said: “We look forward to working with Microsoft in this new form of partnership at what is a very exciting time for the company. As well as being able to offer our customer base full access to the latest Microsoft OEM and FPP software, devices and services, we will be able to pass on to our resellers the considerable advantages that being an Authorised Distributor for Microsoft affords.”

“One of the main benefits to resellers of purchasing from Microsoft Authorised Distributors is that they may qualify for Microsoft incentives under the company’s channel incentives programs,” said Gamble. “By reaching certain purchase levels of OEM Software, FPP or Windows Pro Touch Devices, resellers can start earning the rebates. These can be a big boost to the bottom line,” she added.

Dicker Data is able to start distribution of products under the new Microsoft Authorised Distribution Agreements with immediate effect.

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