Australian businesses are embracing VoIP after taking a cautious approach to the alternative voice platform.
According to forecasts from researchers Telsyte, the Australia’s cloud communications market is poised to reach $650 million by 2020 as more small to medium businesses adopt usage of softphones, cloud and mobile apps. Cloud based communications, such as VoIP is set to exceed 30 per cent penetration, driven by increased service options from both traditional and non-traditional telco providers.
Telsyte’s Australian Enterprise Communications Market Study for 2015 has found that deployment of unified communications, which are typically underpinned by VoIP, are growing rapidly as businesses are refreshing legacy phone systems and older IP based infrastructure.
“Instant messaging, presence and e-mail integration are the most deployed UC applications, but web collaboration and BYOD integration are becoming more important as organisations look to modernise their business and support next generation employees,” says Telsyte Senior Analyst Rodney Gedda.
The onset of increased use of the National Broadband Network across the small business and enterprise sector will help drive VOIP and unified comms locally. A stable and secure underlying IP network, such as the NBN is giving business owners the confidence to switch to more innovative technologies such as VoIP and cease viewing them as ‘technology lite’.
A key driver for business decision makers and CIOs is that VoIP and UC reduces costs and allows for increased flexibility. As the nature of Australian business changes, particularly in smaller enterprises, the need for flexibility is paramount to support a mobile workforce that is often geographically dispersed but constantly connected to a device.
“Unified Communications is increasingly seen as a path to optimising IT and enhancing business flexibility. This indicates a marked change from communications being seen as a cost centre to more of a productivity platform,” Gedda added.
The research found that currently around 5 per cent of Australian enterprises are “mobile only” and don’t have fixed line infrastructure. Around 88 percent of companies have staff that use a softphone at least once a week with Skype securing the most popular application spot.
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