Salesforce announces the launch of its manufacturing cloud, a new industry-specific product for manufacturers.
San Francisco: Salesforce, a dominant player in the customer relationship management (CRM), is launching its cloud services targeting manufacturing and consumer goods companies. This manufacturing cloud will deliver a new level of business visibility and collaboration between the sales and operations organizations of a manufacturing company, bringing both under the unified view of market.
The key features of this manufacturing cloud include sales agreement and account-based forecasting. Account based forecasting will provide the complete picture of the current business scenario to the companies and the opportunities which they can have in future.
As a part of the agreement, run rate business of manufacturers can be combined with the order management and enterprise resource planning systems.
SVP and GM of Salesforce stated that, “In the manufacturing industry, changing customer and market demands can have a devastating effect on the bottom line, so being able to understand what is happening on the ground is imperative for success. Manufacturing cloud bridges the gap between sales and operations teams while ensuring more predictive and transparent business, so they can build deeper and more trusted relationships with their customers.”
Mergers, acquisitions and product launches have always been Salesforce’s key growth strategies. Like in the past, salesforce purchased the big data firm Tableau Software as its biggest acquisition ever for USD15.3 billion.
Furthermore, Salesforce had also launched low-code platform called Salesforce Blockchain which enabled the various organizations to share verified, distributed data sets across a trusted network of partners and third parties. Salesforce’s sustained focus on expanding its business through strategic acquisitions, launches and investments will drive growth in the long run.
Salesforce piloted manufacturing cloud with several companies such as Kawasaki Motors, Hitachi Chemical, CF Industries, Mipox, and GELITA in order to increase its customer base and expand geographic reach. The company also partnered with Accenture, Acumen Solutions, Deloitte, and Rootstock to develop manufacturing cloud.
Further, the launch of manufacturing cloud will help salesforce fortify its competitive edge against rivals like SAP and Oracle.
Salesforce is benefiting from a robust demand environment as customers are undergoing a major digital transformation. With the inclusion of manufacturing cloud in their system the companies will be able to better satisfy their commitments, run a more streamlined business and thereby improve customer satisfaction levels.
According to the report published by TechSci Research, “Global Cloud Telephony Service Market
Furthermore, increasing demand for enterprise mobility, mobile workforce, and multiple benefits offered by cloud telephony services are further boosting their adoption.
According to another TechSci Research report, “Saudi Arabia CRM Software Market Forecast and Opportunities, 2020
To enhance customer experience, enterprises are coming up with solutions such as middleware and management solutions. Organizations are also migrating towards the use of CRM for marketing, and over the next five years, more companies are expected to realize the potential of social marketing.
With increasing investment in SMEs, the demand for enterprise software in the country is expected to grow. Other drivers for the market include increasing need for real-time customer engagement and rising use of social media platforms.
CRM software is being deployed across various sectors such as government, banking, and IT & telecom, among others. CRM software market in Saudi Arabia is projected to surpass USD146 million by 2020.
CRM offers advantages such as providing the best customer experience, along with convenience in accessing information and documents as and when required.
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