Software Development News

Newcomer Avi Networks targets F5 and Citrix customers

Avi Networks has launched operations in Australia and New Zealand. The company delivers multi-cloud application services including load balancing with intelligent automation and elasticity across any cloud.

Operations are led by George Tsoukas, former Sales Director and Melbourne branch manager at AppDynamics, who is Avi’s Regional Vice President. His two decades of experience in IT and communications include senior management positions with VMware, F5 Networks and Blue Cat Networks.

Tsoukas has formed the nucleus of his management team and expects to announce new hires soon.

“We are also close to announcing a high-profile distributor to cover Australia and New Zealand, which is critically important as we have a 100 percent channel strategy,” he said.

“Initially we will be targeting customers of the more established appliance-based load-balancing vendors such as F5 and Citrix, who are coming up for renewal. Our software-only technology offers automation, analytics and multi-cloud capabilities that these cannot.”

Avi’s flagship product, the Avi Vantage Platform, separates the control or management plane from the data plane delivering central management of a distributed pool of software load balancers. Avi delivers the Avi Controller in either the customer-managed option or as a cloud-managed service in Avi’s Software-as-a-Service (SaaS) model.

Avi claims its approach delivers the fastest path to productivity for provisioning load balancers, monitoring application performance in real time, and rapidly resolving application issues. Avi’s central control plane features a simple point-and-click interface to configure centralised policies with the Avi Service Engines (distributed load balancers) deployed close to the enterprise applications.

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