eCommerce Blog

eCommerce development trends in 2019

We’ve broken the trends out to predictions for the entire industry all up, those specific for start-ups and those for large, legacy brands looking to stay relevant in 2019. There are a few trends, in particular, that stand out across the board. Adapt these trends in 2019 to increase your eCommerce sales.

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Trends in the eCommerce industry emerge from various things. How customers shop, What they buy and how they respond to marketing strategies employed by businesses.

Within the last decade, a lot of new trends have emerged with a profounding influence. E-commerce giants have been at the forefront of adopting and benefiting from such trends.

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- This article is from a free member share your news -

Trends in the eCommerce industry emerge from various things. How customers shop, What they buy and how they respond to marketing strategies employed by businesses.

Within the last decade, a lot of new trends have emerged with a profounding influence. E-commerce giants have been at the forefront of adopting and benefiting from such trends.
Let’s discuss the latest eCommerce trends that will see a rise in 2019:
1. Programmatic Advertising

Programmatic advertising uses datasets to decide the target audience. These ads are shown to the audience chosen on the basis of consumption.

They are then retargeted after a period of time to generate higher ROI.
In simple terms, it is about luring the right audience to the right and at the right moment. eCommerce store owners stand a better chance of reaching out to a larger audience by using programmatic advertising.
Facebook allows advertisers to select the audience. You can target them with relevant ads.

Facebook pixel learns and becomes more intelligent with every run. This results in a better profit margin in the long run.


2. Marketing Automation

For laymen, marketing automation means automating email marketing and scheduling social media posts.Automated marketing lets you:Send out tailored emails to your customers.Display new products and promotions as per the visitors’ shopping history.Retarget customers for necessary product sales. The automation further allows you to customize the store offerings for each customer.

3. Mobile Commerce

Online retailers from around the world confirm that mobile transactions increase each year. People are now more exposed to their mobile devices than they are to their computers.

eCommerce shopping through mobile will reach an all-time high this year.

4. Augmented Reality for Product Visualization will see a shift upward in 2019. The adoption of AR/VR enabled smart devices will increase sharply.


5. Snap and Shop: A new e-commerce trend in image shopping will emerge. Users will point their camera towards a product they see to order it from an online store.

There are many photo apps available like CamFinder, and many more will pop up this year. This trend will also lead to selling affiliate products through photoshopping.

It recognizes and interprets images to provide an accurate product description. It has already partnered with many eCommerce stores and top search engines.

It provides them with relevant data for classifying and interpreting images.


6. Chatbots as Personal Assistants: We are using chatbots from a few years now. AI-powered chatbots will again see a rise.

AI-powered Chatbots help increase user engagement by providing relevant options to them. Chatbots are going to be cheaper, smarter, and widespread.


7. Social Payments Make Shopping Seamless, another trend in e-commerce that is gradually rising. Popularized by Paypal, social payments allow users to transfer funds using social media.

Almost all major social platforms have formed their own version. Such as Apple pay, Google Wallet, Facebook payments, Twitter Buy, etc.
These payment methods work similar to a digital bank account. Social media users can either buy products on the platforms or from online retailers that offer such payment methods.

Social payment methods are still a seamless way of making purchases. Therefore a great asset for e-commerce development new Delhi
8. Influencer Marketing Will Bring SalesOnline influencers have a real audience. Believe it or not, 70% of millennial customers are influenced by their recommendations.
Influencer marketing is still underpriced. Find relevant influencers in your niche on different social media platforms.

By doing so, you can increase your eCommerce sales sharply. Just be wise enough to invest responsibly.
9. ROPO Will RiseROPO means Research Online Purchase Offline. It has been a noticeable customer shopping habit.

We can expect a great deal of ROPO in 2019 in the eCommerce industry.
Customers prefer researching products online before they make any offline purchases. It empowers them to get their hands on the products that they want at the best price possible.

You can also measure the customer’s shopping history and their social integration. Furthermore, it would be wise to measure their increasingly personalized advertising experiences.
Online retailers should build detailed customer profiles. Profiles of customers who prefer researching online before making any purchases.
E-commerce will only get bigger and better in 2019. New technologies will help it achieve that.

eCommerce owners, need to embrace the ones that best suit their needs. Always provide value to the users.

The better the user experience, the better the sales.

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