eCommerce Blog

How Web Push Notifications are important for eCommerce?

Browser or web push notifications are best for initiating real-time interaction with your subscribers in a crisp manner. The best part of these real-time notifications is that they are clickable messages that appear directly in your subscribers’ browsers, even if they are not active on your website. These update push notifications are compatible with both desktops and mobiles.

We all are familiar with notifications from eCommerce websites on our system or mobile devices. Notifications can be used to serve different purposes like announcing a big sale, a new product launch, product stock update or price updates.

App notifications are therefore very popular with eCommerce retailers as it is best and instant mode to reach out to the clients. So if one has to set up an effective communication channel to drive high customer engagement and revenue, incorporate Browser Push Notifications at your store.

We all are familiar with notifications from eCommerce websites on our system or mobile devices. Notifications can be used to serve different purposes like announcing a big sale, a new product launch, product stock update or price updates.

App notifications are therefore very popular with eCommerce retailers as it is best and instant mode to reach out to the clients. So if one has to set up an effective communication channel to drive high customer engagement and revenue, incorporate Browser Push Notifications at your store.

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Here are 6 reasons why browser push notifications are important for any eCommerce website. Push notifications are an important substance to grow the buyer’s journey through a site.

Some alert notifications focus on bringing the buyer to your website while others provide timely information like order place notification, order status change, price drop alert, back in stock alert, etc. Let’s quickly jump right into more of it.


1. Announce Product Launches among Audience: Let your buyers know when you launching a new product at your store. Web Push Notifications are the best way to announce new arrivals and seasonal products.

Buyers would always love to hear from you, anytime. It might be the latest book in the market or the newest collection from a fashion brand.

By sending web push alerts to visitors, you can engage them with the new and relevant products at your store.  

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2. Start Rush Hour Sales: Announce a start of sale using web push notifications for your store. These notifications are similar to the previous one but they work by creating an urgency factor among the online users. 

It may get more useful if you add in a discount with an expiry date to create a rush factor among users. Create this urgency for selected products and limited time to draw customer's interest towards your store.

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3. Authenticate Anonymous Users: By pushing site notifications to online visitors, you can score authentication from anonymous users by encouraging them to log in by giving them incentives like discounts. Web push notifications are a great means to drive the customers towards the store.

Authentication is a key element for eCommerce websites to analyze and understand user behavior. Once the user authenticates, the website can easily track their series of actions including browsing, adding to cart, purchasing, etc. 

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4. Deliver Personalized Offers and Promotions: Based on the on-site behavior of the customer, you can deliver personalized offers and promotions for brand formation via web push notifications. You can make these promotional notifications page specific or product specific.

Irrespective of the actual user behavior that triggers this notification, the main objective of these notifications is to analyze user activity in real-time and then trigger instant offers motivating customers to purchase. 

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5. Recover Abandoned Carts: A customer spends a major part of the time in browsing various products on the eCommerce websites.  They do add a few items to the cart but doesn’t complete the purchase.

This way almost every 2 out of 3 carts are abandoned. Adding an item to the cart depicts a wide interest in their purchase.

Sometimes, the user may forget the product in their cart due to various reasons. By sending Cart Reminder Push Notification, you can remind customers about their pending cart and get back your lost revenues.

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6. Notify Customers regarding Purchase and Delivery Order Status Update: Push Notification and Product Subscription Alerts are the best way to inform the buyers about their placed order,  order status change, shipped and delivered items. Push notifications can also take the form of informational messages so that the customer can keep a track of products they have ordered from the store.

Hence proving a smooth delivery experience. 

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Getting some good idea now? You too can incorporate Knowband Web Push Notifications for different platforms like Prestashop, Magento, and Magento 2

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Knowband - eCommerce solution providerKnowband
Category: eCommerce Solutions and DevelopersCompany about: Knowband is a leading name as an eCommerce solution provider and module development company. The company has gained a reputation for providing best-in-class development services along with efficient post-sales support. Under the registered business name, Velocity Software Solutions Pvt. Ltd, Knowband has tiered the 421st position in Deloitte’s Technology Fast 500™ Asia Pacific list. Competing against countries like China, Japan, Australia, New Zealand, Singapore, South Korea and others, the com ...
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