While Shopify provides the store owners with various inbuilt SEO hacks and techniques, they are certainly not enough if you want to stand out from your competition. Follow these tips for Shopify SEO and make your store visible.
In this digital era, setting up a store that is technologically advanced, loads with lightning speed and with perfectly optimized user-generated content cannot necessarily get you to the top rank. This is where a well-planned SEO strategy comes into action This blog gives you some quick Shopify SEO tips which will help you stand out from your competitors.
Improving SEO for Shopify store:
When it’s an online store, the basic concern is how to get a customer to your store. In a recent retail study conducted by Google, it was discovered that more than 75% of customers seek refuge to a search engine to find their desired product.
Shopify has a lot of inbuilt tricks and techniques that can help you achieve top ranking.
Here are some of the best Shopify SEO tips to help you get more visibility to your online store.
STEP 1: Simplify your Shopify site structure:
To make your store user-friendly, it is important to have a simplified site structure wherein the product page is easily accessible and does not have to go through the unnecessary hierarchy of categories and sub-categories before landing to the desired product page.
This way, a customer can spend more time on your site, and explore it generating more business.
This is how your site navigation should be built for your customers:
Homepage » Category Pages » Product Pages
Homepage » Category Pages » Sub-Category Page » Product Pages
Thus, a simpler site structure lets the search engines crawl your site faster and rank your products higher.
QUICK TIP: Do not forget to include a search box on your site. Is it a very important aspect of Shopify SEO? No.
But, it helps a potential customer quickly find the desired product, hence generating more revenue for your business.
STEP 2: Plan your keywords:
One of the most important parts of Shopify SEO is choosing the right set of keywords. To plan and select your keywords, you need to do proper research first.
Put yourself in your customers' shoes and think of them in this way:
What phrases will your customer be using while looking for the desired product?
Make a list of such keywords. You can also take into account Google Adwords’ Keyword Planner
STEP 3: Optimize your File Names and URL
One of the major areas concerning Shopify and SEO, which is often neglected, is your URL. Your Shopify site URL must be short, clear and keyword rich if possible.
Often, more than one URLs are generated for the same page because of various methods to get to the same product.
The search engine identifies this as duplicate content and is harmful to your page ranking. Shopify takes care of this and generates canonical URLs, which prevents multiple URL creation.
Read more about canonical URLs here
The same feature implies to your filenames. While uploading any file, make sure it is optimized for SEO, which a proper keyword containing descriptions.
STEP 4: Build links for your store:
Search engines use backlinks to find out how much the community values your site. This is an off-page optimization strategy that helps build reliable backlinks for your site and can be achieved by the following means:
Supplier/Manufacturer Links If you are a drop shipper, get yourself an authorized retailer link from your manufacturers. Send them an e-mail requesting to link your store with their website.
Influencer Voice/Marketing Influencer marketing generates more content and links for your store than any other practice. You might be mentioned at a number of places without you being aware of it.
After setting up the right site structure and choosing the list of keywords, your store needs to be optimized for SEO.
What pages to optimize?
Set priorities while optimizing your pages. Optimize the product pages that have the highest conversion rates on your site.
It is also important to optimize your homepage, for this is the first page which majority of the customers will see once they visit your site. Let us understand these pages need to be optimized:
Optimize your title tags:
Set your title tags by keeping in mind the following context:
Keyword 1 – Shop for Keyword 2 – Store Name
Optimize the title and meta description for Products:
Create a unique meta description for your product and category pages. However, remember to avoid stuffing it with keywords.
Next, optimizing thealt text of all the images with the correct set of keywords can help give a boost to your rankings.
That’s it, inventors! Follow these quick steps and quickly escalate your keywords to Rank 1. Do not forget to make sure the site speed is up to mark.
A website with less load time and seemingly interesting products attract more customers.
Did we miss something? Share your view in the comment section.
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