eCommerce Blog

How Gamification Can Help Improve Ecommerce Marketing Performance

Promodo released a new article about gamification

Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of gamification for eCommerce marketing activities, let’s begin with some basics. What does gamification mean, and what is gamification in marketing?


Gamification marketing is a strategy of borrowing and incorporating gameplay elements into a non-play environment to engage people and retain their attention. According to the survey conducted by ReflectDigital, 93% of people consider this form of marketing as a very engaging one. In fact, 60% of respondents admitted they would be more likely to buy from a business or brand if they loved playing a game with it, and 86% of those who have experienced gamification previously.


Benefits and potential of gamification marketing for your eCommerce business are immense as it gives positive emotional experience. Lots of retail stores have already applied some gamification ideas in their business to drive sales, attract and engage new customers, and grow brand awareness. Gamification marketing in eCommerce is a great way to gain a competitive advantage.  

Gamification in eCommerce means implementing a game feature that will maintain the whole gaming concept. eCommerce owners can reward users who are involved in a “game” with discounts, free items, and other possible prizes.

This unconventional marketing tactic should be at the centre of your attention, as almost 87% of retailers will be implementing gamification marketing in the next 5 years. Gamification marketing will be a great choice not only for brick-and-mortar stores but also for online shops to skyrocket customer engagement and turn their shopping experience into a fascinating journey.

To incorporate gamification marketing effectively, you have to focus not on selling things but on the game itself. The main task is to come up with something fun that will have the purpose of engaging customers rather than promoting specific products. Try to create a memorable experience for your customers, implement points to give a sense of competition, and so on. 

Do not neglect the psychological part of your customers’ nature to create efficient game mechanics with relevant goals.


When it comes to email marketing, gamification is not the most widely used tactic. However, it can be extremely beneficial to engage email subscribers. By simply introducing a quiz in exchange for prizes from your store or an entertaining game, you can achieve tangible results.
Check out all the potential of gamification implementation in email marketing:

  • Expand your email subscriber list with engaging, interactive elements in your emails that will grab attention and spur to sign up for news. Follow the rule of a bigger reward for low effort.
  • A reward is usually the main reason people react to emails and subscribe to email distribution. This gamification element seems exciting to your customers and, therefore, entices them to play. A reward is a great motivational factor that makes people interact with your email.
  • When creating emails, don’t forget to create buzz around the latest offers, discounts, sales seasons, etc. For instance, set a challenge to win a special discount for particular products available online.
  • Making a game fun and incorporating it into your email can turn a dull and generic marketing activity into a fascinating experience. 
  • Encouraging people to make an action can ensure more clicks. Sparkle customer interest by incorporating a simple game that will reward and spur them to click on the link.

Check out the case study that shows that gamification marketing can result in getting 3 times more revenue from email marketing and expanding email database by 2.5 times. Check out the case study that shows that gamification marketing can result in getting 3 times more revenue from email marketing and expanding email database by 2.5 times.

Customers who have played the game inside the email called “Roulette” ended up making a purchase on a website, leading to a web transaction increase by 15%. A person who plays a game gets a discount code to buy products on a website.

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