eCommerce Blog

Recommerce retail: what digital marketing strategy to choose

Recommerce is a business model based on the concept of the reuse of products. The term was first introduced in 2005 in the New York Times interview with the Forrester Research CEO, George F. Colony talking about changes in technology selling models. Later the term evolved to what we have now.

Recommerce retail is a developing trend, and there are good reasons for this. We live in a time when even children know everything about eco trends (some of them have won the Nobel Prize for that). This means that the high popularity of the environmental movement influences other areas of life. In particular, it promoted the recommerce  model. Imagine an online second-hand when a customer doesn’t have to rummage through piles of clothes but can choose the desired style and size online.

At the same time, the trader is responsible for the quality and the condition of the things they sell. This trend appeared as a reaction to the Mindful Consumption tendency and was supported by both top retailers and celebrities. Nevertheless, this area is comparatively new for online business.

Thus, there’s a lot of space for development and implementation of creative strategies.…to-choose/


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