eCommerce Press Release

CedCommerce becomes Hubspot Connect Beta Integrator

The Free Marketing Automation Integration plugins enable Magento 1 and 2 users to automate the process of feeding important data of customers to the Hubspot to increase the effectiveness of their marketing campaigns.

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CedCommerce, on Saturday, announced that it became a Hubspot Connect Beta Integrator. The recognition came due to its development of Hubspot E-commerce bridge for Magento - an integration plugin that lets Magento store owners connect their e-commerce stores with Hubspot.

On this occasion, the Co-Founder(s) and Director(s) of CedCommerce, Abhishek Jaiswal and Himanshu Rauthan, in their congratulatory message, sent on the internal communication channel, praised the team and hoped the integration between the leading marketing automation platform and e-commerce framework will help Magento users to automate and expedite the process of feeding critical consumer data to Hubspot.

Functions of Hubspot E-commerce Bridge for Magento:

The free plugin enables Magento users to choose the most relevant data of customers and then feed it to Hubspot to run tailored marketing campaigns.

The other features of the app are:

Personalized RFM parameters:

To identify the distinct pool of customers with similar behaviour, segmentation is required. The extension enables you to segment different customers on the scale ranging from (1-5) where 1 corresponds to poor and 5 corresponds to best.

Also, sellers are free to set what works best for them.

Workflows For Automtion:

On the basis of RFM segmentation, Field-Field Customer Details, and other information, you can use workflows. We will automatically create ready-to-use workflows like Customer Nurturing workflow, Order Related workflow, ROI Calculation and Order Recency workflow, and so on.

Create Customer Segmentation:

There are multiple user roles are created in the Integration plugin such as Cart Abandoners, Best Customers, Big Spenders, Lost Cheap Customers, Lost Customers, Low Spenders, Loyal Customers and others.  Sellers can create these user roles on Mautic software for targeting these customer segments with targeted campaigns.

Create Contact Properties:

The plugin has 60+ contact property fields such as Customer Group/ User role, Accepts Marketing, Shopping Cart Customer ID, Billing City, Last Order Status and, Products Bought. These contact properties are crucial for analyzing customer purchase behaviour.

About Hubspot:

Established in 2006, Hubspot provides software for inbound marketing and sales. The Product and services are aimed at making Social Media Marketing, Web analytics, content management, and search engine optimization.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; and Portsmouth, NH.

News From

CedCommerce  - eCommerce Extension and PluginsCedCommerce
Category: eCommerce Solutions and DevelopersCompany about: Renowned across the globe as one of the world’s leading E-Commerce web development agencies, CedCommerce makes the selling experience easy with its integration, affiliate, and other extensions. It is an Official Channel Integration Partner of Walmart, Best Buy Canada, Bonanza, Sears, Fruugo, Newegg, and many other leading marketplaces. With its sweeping solutions, it enables merchants to list their products easily on leading E-Commerce websites with frameworks such as – Magento, Shopify, WooComm ...
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