Google Shopping is a service provided by Google which displays the products of an online store on the search page of Google in the form of advertisements. Prestashop to Google Shopping Integration allows the users to search, view and compare the available products. Knowband created Prestashop Google Shopping Integration addon to run a shopping campaign which includes overall data feed, bid management, making bid adjustments by the user, time, device, etc.
Google Shopping is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center deals with the product feeds whereas AdWords deals with online shopping management where the store owner can set budget, manage bids, gain insights, and optimize performance. Google Shopping is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center deals with the product feeds whereas AdWords deals with online shopping management where store owners can set budget, manage bids, gain insights, and optimize performance.
How does this module help the sellers?
Google shopping is a service from Google which helps online sellers to upload their products on Google’s SERP. There are some guidelines for the sellers defined by Google to upload their products to Google Shopping.
Prestashop to Google Shopping Integration synchronizes all the products of an e-commerce store and the required settings to Google Merchant Center Account. With the help of the Prestashop Google Shopping integration plugin, Prestashop store admin can create shopping ads for various products easily on Google’s SERP. Google Shopping Integration addon is the fastest and easiest way to earn huge visibility for products which increases the website traffic instantly. The Prestashop store owners can upload their product feeds to Google Shopping and increase bring to the customer’s notice instantly.
Features of Prestashop Google Shopping Integration addon:
1) Simple and user-friendly Interface: Prestashop Google Shopping Integrator module is created by Knowband is used to map the Prestashop product categories with the Google Shopping category. Google Shopping Prestashop Integration addon complies with all the necessary technical requirements imposed by Google.
2) Multi-shop and multi-lingual compatibility: Prestashop Google Shopping Integration module offers multi-store compatibility to e-commerce store owners. This Prestashop Google Shopping integration plugin provides multi-lingual support and the changes can be implemented in various languages.
3) Exclude out of stock products: Prestashop Google Shopping Connector addon has the option to exclude out of stock products from being displayed on Google’s SERP.
4) Product exclusion: Prestashop to Google Shopping Integration extension allows Prestashop store merchants to exclude specific products that are below a fixed price or with missing unique identifiers.
5) Customize product titles: Prestashop Google Shopping Feed Synchronizer allows the online sellers to use predefined place-holders to customize the product title.
6) Attribute management: With the help of Prestashop Google Shopping extension e-commerce merchants can map the attribute like Color, Size, Gender, Pattern and many more with ease.
7) Category Mapping: Prestashop Google Shopping addon allows the mapping of desired product categories to corresponding Google categories. The mapped category can be edited by Prestashop store owner if required by Prestashop store merchants.
8) Product Identifier management: Prestashop to Google Shopping Integration module allows proper management of product identifiers.
9) Feed Management: Prestashop Google Shopping Integration extension allows feed product management from the back end interface. Synchronized feeds can also be downloaded in XML format if needed. Product feeds can be managed manually from the back end or can be scheduled in the form of cron jobs.
10) Cron jobs Management: Google Shopping Feed for Prestashop provides an audit log that tracks running jobs and any error if occurred. Prestashop store owners can also get the status of assigned cron jobs.
11) Synchronization: Google Shopping Prestashop Integration Addon provides synchronization of product feeds to Google Shopping. It also synchronizes product status back to the store.
12) Product Listings: In Prestashop Google Shopping Connector, the products associated with the mapped categories can be displayed to Prestashop store admin in bulk listings. Products can be renewed/ removed easily from the product listings tab.
13) Marketing Campaign: There are various utm parameters in Prestashop Google Shopping Integration plugin which can be used for tracking overall website traffic engaged to the website.
14) Enhanced Conversion Rate: Prestashop Google Shopping synchronizer helps online sellers to lure customers and increases the conversion rate of the website.
Category: eCommerce Solutions and DevelopersCompany about: Knowband is a leading name as an eCommerce solution provider and module development company. The company has gained a reputation for providing best-in-class development services along with efficient post-sales support. Under the registered business name, Velocity Software Solutions Pvt. Ltd, Knowband has tiered the 421st position in Deloitte’s Technology Fast 500™ Asia Pacific list. Competing against countries like China, Japan, Australia, New Zealand, Singapore, South Korea and others, the com ...