Press Release Enterprise Software

Avianca Airlines partners with FirstHive to better understand its customer behavior

FirstHive will work with Avianca to improve customer understanding by enabling the delivery of hyper-personalized customer buying and flying experiences

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FirstHive today announced that it will begin deployment of its Intelligent Customer Data Platform as part of a pilot program aimed to help Avianca Airlines improve customer behavior understanding.

Under this initiative, Avianca Airlines bets on strengthening its competitive edge by enhancing their customer's experience throughout every stage of their journey. During the first phase of the project, FirstHive will showcase its customer identity creation using a range of Avianca's online and offline Customer Data Streams to create Unified Customer Personas. FirstHive's proprietary AI/ML-powered prediction and recommendation engine will also help Avianca surprise and delight its customers by providing hyper-personalized user experiences.

"We are excited to partner with FirstHive in this project," said Andres Waldraff, Avianca's Director of Analytics. "FirstHive will help us map customer behavior and correlate it to their circumstance, to deliver enhanced and personalized travel experiences throughout our journey," he added.

Aditya Bhamidipaty, FirstHive's CEO added, "Enhancing customer delight has been the cornerstone of FirstHive. We are honored to partner with Avianca Airlines and showcase our award-winning AI/ML technology combined with our expert customer success team to help Avianca achieve its high levels of customer experience objectives."

Banking on First Hive's 'identity engineering approach', the disruptive organization is eyeing a 30-fold growth in the next 30 months. Optimizing the personalized journey of millions of consumers simultaneously at the same time to magnificently amplify ROI is what FirstHive delivers.

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