Securing customer loyalty, with data security

Pre706 Securing customer loyalty with data security

Any company worth its salt that holds customer data electronically takes the security of that data seriously, but to what extent does it factor in customer attitudes to security of their personal data in its overall efforts to keep customers happy, or simply to keep them?

What makes a cloud contact centre leader?

Pre712 What makes a cloud contact centre leader

  • Cloud contact centre leaders achieve significantly better results from the technology than followers.
  • One of the biggest differentiators between leaders and followers is effective use of omnichannel
  • Lack of the right tools has a bigger impact on agent performance than rewards or compensation.

The contact centre in 2017

Pre710 The contact centre in 2017

• CCW Digital has come up with a total of 16 things that contact centre leaders must do in 2017.

• Contact Center Pipeline has gathered 17 contact centre experts to share their views on what’s coming up in 207.

• CCW Digital is promising insights throughout the year from no fewer than 52 “incredibly insightful individuals”.

Meet Ms Bond, tomorrow’s contact centre agent

Pre708 Meet Ms Bond tomorrows contact centre agent

• A new report speculates on the nature and role of the contact centre in 2025

• It expects human operators to still have a role, but it will be much more complex

• The ‘human’ operator may well have a direct relationship with customers, but could be an avatar behind which sit multiple human operators and possibly also chatbots.

What about the workers? A new kind of contact centre survey

Pre705 What about the workers A new kind of contact centre survey

Surveys of contact centres are numerous, but generally they aim to understand how well, or otherwise, contact centres are serving customers and to tease out how practices, procedures, systems etc need to be tweaked or radically revamped in order to improve customer satisfaction and service and thus increase sales and profitability.

Resolving what’s meant by ‘identity resolution’

Pre703 Resolving whats meant by identity resolution

“In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies.”That’s the forecast from marketing software company, Signal Technologies, which it has fleshed out in a report “How Digital Marketing Will Change in 2017: What Marketers Need to Know Now."

Data in the service of customer experience management

Pre651 Data in the service of customer experience management

We’ve had quite a lot to say last year about analytics in the context of customer service. We talked about customer analytics, defined as the process by which predictive insights will aid the achievement of acquiring new customers; growing customer lifetime value; retaining customers at risk of defection; enhancing customer loyalty and advocacy can be derived from available data.

Aspect rides the Forrester Wave for CCIM

Pre648 Aspect rides the Forrester Wave for CCIM

Aspect Unified IP, Aspect Software's comprehensive, software-based, contact centre platform, has been named a leader in Forrester Research’s Forrester Wave for Contact Center Interaction Management for Large Contact Centres, Q3 2016.

Machine learning makes inroads into customer service

Pre649 Machine learning makes inroads into customer service

Artificial intelligence. The term tends to conjure up visions of computers taking over the world: 2001’s HAL, Skynet in the Terminator movie series, and many others. But Artificial intelligence and its related concept, machine learning, can have many practical applications today, and global domination is not one of them.

Customer experience leadership the McKinsey way

Pre643 Customer experience leadership the McKinsey way

Early in 2016 the Marketing and Sales and Service Operations Practices of global consultancy firm McKinsey & Co published a collection of articles for leaders seeking to deliver state-of-the-art customer experiences. It’s an extremely comprehensive collection. You can find them on the web, or download the entire collection of almost a dozen articles as a 100 page PDF file.

In-depth examination of inbound marketing

Pre642 In depth examination of inbound marketing

It’s difficult to sum up in a few words the eighth annual report on the state of inbound marketing produced by HubSpot, a developer of software to support that endeavour.It runs to 120 pages, most of them crammed with charts graphs, data and statistics derived from HubSpot’s survey of 4,500 respondents from around the world, more than 800 from Asia Pacific, where, according to HubSpot, inbound is seeing significant growth.

Defining the customer journey

Pre641 Defining the customer journey

Customer journey (aka customer engagement journey) is a term much bandied about in discussions about customer service, but what exactly does it mean? The answer, it seems is not straightforward.

Aspect’s Workforce Optimisation scores a gong

Pre639 Aspects Workforce Optimisation scores a gong

Market research and analysis firm Frost & Sullivan has named Aspect Software winner of its 2016 Global Company of the Year Award in the Workforce Optimization Industry, for demonstrated excellence in growth, innovation and leadership.

Delivering a digitally optimised customer experience

Pre640 Delivering a digitally optimised customer experience

Some weeks ago we looked at what one edition of Raconteur — a series of reports published in print and online by UK newspaper, The Times— had made of customer experience and loyalty, in its edition of that name. Raconteur are at it again, but not quite so blatantly.