The hospitality industry is undergoing a complete metamorphosis. A range of alternative accommodation providers (such as homestays, serviced apartments, resorts, Bed & Breakfasts) is increasingly competing with hotels for the same guests. These days, guests make informed decisions, know the kind of services they want and are quick to leave their feedback and voice their opinion online.
Undeniably, technology is one of the biggest factors that has led to the hospitality industry’s evolution in recent times. While trends keep changing, it’s important to stay abreast of the latest technological advancements to ensure proper management of the hotel staff, operations, which ultimately lead to enhanced guest experiences. If you are a new hotel owner or have plans to venture into the hospitality industry, we are sharing 5 tips that you may need to keep in mind before stepping into this segment.
1) Adopt latest technology
With smartphones and the Internet of Things having deeply penetrated the hospitality industry, it is imperative to make smart business choices. Adopt technology that can save time, cost, efficiently manage tasks and staff, and provides real-time data in no time. The rise of Internet has led to increased booking of hotels online, providing customers with tailor-made solutions during their stay. Integrating your hotel’s booking engine with an intelligent…Management System (PMS) gives you the power to understand the entire gamut of activities in a ‘single click’. PMS gives the status on room occupancy, current reservations, manage billing, Point of Sale, delegate tasks to housekeeping and other departments, update pricings, predict customer behavior, and much more. Many hotels are using Data and Predictive Analytics to understand the behavior of guests and equipping themselves with what their guests are looking for.
2) Go mobile
The use of smartphones and multiple applications caters to users and their preferences. As a property manager, you need to stay ahead in terms of having responsive websites and apps that offer a plethora of services to attract more customers. More and more people are making bookings via mobile phones and hence neglecting mobile platform can definitely dampen your business prospects. Going mobile with mobile-enabled hotel management systems will ensure your staff has all the information handy and they can then communicate and distribute tasks in no time.
3) Adding the personal touch factor
It’s important to attract new customers and retain the already existing ones. This can be done by lending a personal touch during their stay. By effectively leveraging technology, you can save a guest’s preferences be it food, drinks, and services they asked for, track their likes/dislikes, and so on. Smart hotel management solution will help you and your team to predict all this and much more and create a “Wow” factor for guests. It’s not enough to meet and exceed your guest’s expectations, the new wow is ‘customer ecstasy’.
4) Online payment gateway
While we’ve stressed enough about the importance of going mobile, having secured payment gateway is essential for any new hotelier. You will certainly not want the visitors to go away from your website just because you did not offer a secured payment gateway. With a secured online reservation software, you are ensuring your guests with a feeling of assurance and a heightened sense of security. This can even lead to faster reservations and drive incremental revenue.
5) Online engagement
We cannot deny the importance of social media and its impact on users. Before every booking, customers are making extensive research to know about the hotel and get reviews of what previous guests had to say. As a hotelier, you cannot afford to stay aloof of social media. Use the power of digital media/ social platforms and develop a strong online presence. Engage with your guests, understand their pain points and often connect with them even after their departure. Take criticism with a pinch of sale and work on making possible improvements, if necessary.
While we have spoken extensively about how cloud technology can help you… right decisions, it’s also vital to know what you need to do before making that decision. We know it is not easy to make the right choice, especially when there are multiple players in the market offering similar services. So, how do you derive at the best PMS for your property?
At Hotelogix, we work with hotels in 100+ countries and help them run their business efficiently. See our intuitive property management system in action. Click here for a 15-day free trial.
Category: Hotel Management Software and SolutionsCompany about: Enterprise Hotel Solution. Improve your Direct Sales & room revenues with Comprehensive Property Management System Web Booking Engine for your website Unlimited Points of Sale terminals Process Online Payments / Credit Cards Housekeeping Module Travel Agent and Corporate Booking Consoles Connect to GDS/IDS and 1000’s of Travel Sites Powerful Reporting and Revenue Management