Hotel Management Solutions - Press Releases

Best Western Introduces Google Wallet Integration to Simplify Booking Process

Best Western International today announced that it is streamlining the hotel booking process by working with Google to allow guests to pay for their stay using Google Wallet.

The brand will integrate Google Wallet within the Android version of its popular “Best Western To Go®” application and mobile website viewed through a browser on any device, allowing customers to seamlessly complete their reservation through this safe and secure platform.

By adopting Google Wallet, Best Western is reducing the amount of steps consumers need to take to complete a mobile reservation. Once a customer selects their hotel within the Best Western mobile app or mobile website, they can complete their reservation using the “Buy with Google” button. Google Wallet lets users purchase on mobile apps and sites in as few as two clicks. Users can easily create a Google Wallet account to get started. Google Wallet users can use the service to book a hotel stay globally at any of the brand’s more than 4,000 hotels.

This announcement comes on the heels of Best Western becoming the first hotel brand to launch Google Maps Business View for all its North American hotels. The 360-degree photos powered by Google Street View technology allow travelers to virtually explore a hotel with just a few clicks before booking.

“Best Western’s goal is to get to one click mobile booking, and our Google Wallet integration is the next step in simplifying the booking and payment process,” said Dorothy Dowling, senior vice president of sales and marketing at Best Western International. “As mobile becomes ever more popular amongst travelers, we’re committed to leveraging the latest advances in technology in order to constantly improve the shopping and booking experience for our guests.”

Best Western has a strong track record of innovative digital offerings that continue to enhance the online and mobile experience, including integrations with TripIt, TripAdvisor and Facebook booking technology.

Google Wallet is available for free from Google Play and the iTunes App Store. Visit Best Western’s mobile application page for links and information about all Best Western mobile products.

Best Western® Resources:

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Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.
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