PSMA Australia — a government owned company set up in 1993 to collate, transform and deliver location data — says it is removing the silos in the highly-specialised geospatial industry and taking location data to the mainstream.
It is developing and supporting technologies that, it says, will provide access to location data for new markets and new business models, in response to an unprecedented increase in the volume of location data in Australia, and the demand for that data.
PSMA Australia is an unlisted public company owned by Australia’s federal, state and territory governments. Its datasets and web services provide a detailed digital representation of Australia’s built and natural environment: roads, buildings, land cover, waterways, property boundaries and more.
The organisation says its Geoscape service will continue to be one of the complex datasets its supplies to geospatial specialists along with its Geocoded National Address File (G-NAF).
The service combines advances in high-resolution satellite imagery, machine learning and big data processing to create a digital representation of the built environment for every address in Australia,
In addition, for the wider tech community, PSMA’s address and built environment data is being made accessible through application programming interfaces (APIs) and a developer platform that will take it to the cloud.
The APIs provide predictive address verification and information about an address including building attributes, geographic coordinates, electorate and local government and ABS statistical areas.
PSMA says this service is suited to applications where the important issue is not the data itself, but the answer the data provides. “It’s akin to the difference between having a copy of the phone book and just wanting to call a phone number,” PSMA says.
“PSMA’s API services enable solution providers to connect location data to business or consumer applications so it can be accessed and used on demand, without ever having to store and manage large, complex geospatial datasets.” PSMA says.
“This on-demand functionality and associated affordability opens up authoritative location data to a range of users and industries, as well as ensuring it remains current enough to suit the modern query environment.”
The CEO of PSMA Australia, Dan Pauli said consumers now expect businesses of all kinds to provide relevant location information, and businesses need to include geospatial data to make better decisions and improve customer experience, and also that there is considerably more data to collect and process.
“We’re seeing the maturing of remote sensing and an abundance of earth observation satellites, meaning more location data is being produced than ever before,” he said.
“As human beings, we’re increasingly connected and mobile; with smartphones, tablets and wearables, more people than ever are capable of determining a position and interacting with location data.”
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