Interactive gaming has been tipped to be the fastest growing segment in media and entertainment according to PWC, growing 8.1% annually to 2020 and reaching $3.3bn.
The growth will be a key theme as the gaming industry is in the spotlight in Melbourne this week (29 October- 7 November) as International Games week tilts into gear.Melbourne is home to around 47% of Australia’s digital games industry, ranging from leading global companies to independent developers.
The expanded Melbourne International Games Week program for 2016 builds on this leadership and works to strengthen connections within the industry, locally and internationally.
GDAA CEO Tony Reed said, “in little over 6 years, local game developers have grown the Victorian game development industry by over 520%. Our audience grows daily, with Australia establishing a reputation for thoughtful, creative and awardwinning games. We are proud to support Melbourne International Games Week 2016 as a celebration of our success, our community, and our bright future.
The Melbourne International Games Week is Asia Pacific’s largest digital games celebration featuring conferences, events and activities for the games industry, game enthusiasts and the general public.
Virtual Reality will feature as a new stream and six new events have been added to the programme.
Highlights include the Game Changer: ACMI VR Festival A new one- day event exploring the possibilities of Virtual Reality; gathering industry researchers and practitioners from the world of art, games, technology and business to demonstrate and explore the innovation possibilities of using gaming methodologies and VR technology to enact social change.
While the Game Connect Asia Pacific Conference which is targeted at developers, publishers and investors to discuss innovations in the global game sector.
As Victoria currently excels nationally in games education with approximately 1,000 students graduating from gamerelated tertiary courses annually, a key event will be GCAP: Loading which is specifically for students and graduate developers.
The week will culminate with PAX Australia, an international games festival attracting thousands of gaming enthusiasts to the Melbourne Convention and Exhibition Centre between 4 6 November.
The Melbourne International Games Week 2016 program is made up of a compliment of 12 events. For the full program, visit www.gamesweek.melbourne.
Melbourne International Games Week is an initiative of Creative Victoria.
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