Amazon’ streaming service Prime has soft launched in Australia with an official launch anticipated over summer.
The availability was discovered by tech media and consumers who realised that Amazon Prime was no longer blocking connections from Australian IP addresses and that it is accepting Australian credit cards. Australian customers can access the catalogue by either the U.S. or U.K. sites.
The launch adds another high end IPTV service to the very competitive Australian mix. As the recent collapse of Presto revealed, a third SVOD in the relatively small Australian market needs to have a very solid content offering to get traction.
Amazon Prime Video is the second-largest SVOD in the world with an estimated 57 million to 61 million global subscribers to Netflix's 75 million. It has made headway in the U.S. and U.K. markets where Amazon is also a dominant e-commerce retailer and Prime membership saves consumers cost on shipping.
Amazon also recently quadrupled the size of its Sydney office, fuelling speculation the e-commerce giant could begin trading in Australia as soon as next year – a move that could radically shake-up the retail sector and place pressure on bricks and mortar department stores.
Globally online platforms Netflix and Amazon have ramped up their investment in programming, spending US$7.5 billion last year, or more than CBS, HBO, Turner and most countries, including South Korea and Australia.
The findings from World TV Production Report 2016, by IHS Markit revealed that between 2013 and 2015, Netflix and Amazon more than doubled their annual expenditure on programming. In 2013, Amazon spent $1.22 billion; that jumped to $2.67 billion in 2015. In the same timeframe, Netflix spending rose from $2.38 billion to $4.91 billion.
Japan is the largest in the APAC region with $9.8 billion, followed by South Korea ($2.6 billion), Australia and India—both on $2.4 billion. Leading Latin American markets are Mexico ($1.5 billion) and Brazil ($1.4 million). Canada invested $3.4 billion last year. Russia and Turkey were both around the $900 million mark.
Specialist IPTV systems integrator focusing on service providers and enterprises. CombiTel offers unmatched value to its clients based on its unique mix of skills and many years of experience in both Telecommunications and Broadcasting. We have a proven track record and happy customers in Australia and New Zealand.
More information: combitel.com.au
Category: IPTVCompany about: We are a specialist IPTV systems integrator focusing on service providers and enterprises. CombiTel offers unmatched value to its clients based on its unique mix of skills and many years of experience in both Telecommunications and Broadcasting. We have a proven track record and happy customers in Australia and New Zealand.