Digital signage took centre stage at Amsterdam’s Integrated Systems Europe(ISE) tradeshow which attracted over 65,000 visitors across February 7-10.
The four day show featured a newly expanded exhibition space for the community of manufacturers, distributors, integrators, service providers and end-users.
For the last few years, Digital Signage has been the fastest growing category at Integrated Systems Europe (ISE).
According to the Digital Signage Yearbook 2016/17 from consultants invidis, the Digital Signage market experienced double digit growth in 2015 in EMEA. The combined revenues of Germany, Austria and Switzerland alone was 930 million euros. invidis consulting’s Managing Director Florian Rotberg, forecast that the billion euro threshold will almost certainly be broken this year. The Digital-out-of-Home (DooH) market is also developing at a steady rate, last year growing 30% in the DACH region alone.
These growth trends were also reflected at ISE attendance. In 2012, around 21% of the show’s attendees declared an interest in Digital Signage. At ISE 2016, this figure had grown to 52% and the show floor hosted somewhere in the region of 450 exhibitors that stated Digital Signage as part of its offering.
Australian IPTV and Digital Signage solutions specialists CombiTel were at the event showcasing their Omniscreen Pilot. The Australian developed enterprise TV and digital signage application server is provided either as an appliance or as a SaaS offering deployed in the Cloud.
Pilot is a versatile entertainment, information and digital signage solution, which can be customised to most enterprise requirements and is widely deployed in health and aged care facilities.
A Digital Signage Summit was held featuring experts from across the digital signage and DooH industry. Key issues covered included the recent unprecedented consolidation that has taken place in the Digital Signage industry, the creation of the smart retail stores of the future and the role of Digital Signage in IOT, retail and smart cities.
ISE featured an opening keynote from award-winning German architect Ole Scheeren. In his Opening Address entitled, ‘Connective Architecture(s) Reloaded,’ Scheeren shared his visions of contemporary architectural and urban development. He also discussed how technology and architectural design combine to influence the creativity of one another.
Scheeren said, “through the lens of my practices’ architectural projects, buildings can be understood as tools for communication, tools for living and working together. Ultimately, architecture allows its users to connect through physical spaces. We have to ask ourselves: how do we script the interplay between digital space and physical space?”
Integrated Systems Events Managing Director Mike Blackman said “we wanted to begin ISE 2017 with a statement of intent – and this combination achieves it perfectly. Our business is based around the design and construction of buildings incorporating the use of the latest products and solutions.
Specialist IPTV systems integrator focusing on service providers and enterprises. CombiTel offers unmatched value to its clients based on its unique mix of skills and many years of experience in both Telecommunications and Broadcasting. We have a proven track record and happy customers in Australia and New Zealand.
More information: combitel.com.au
Category: IPTVCompany profile: We are a specialist IPTV systems integrator focusing on service providers and enterprises. CombiTel offers unmatched value to its clients based on its unique mix of skills and many years of experience in both Telecommunications and Broadcasting. We have a proven track record and happy customers in Australia and New Zealand.