Verimatrix, the globalIPTV and multi- screen security specialist has made an acquisition in the audience analytics market.
Verimatrix has acquired the MiriMON technology and development team from Genius Digital, a leading provider in audience analytics for TV. This state-of-the-art client device data collection technology has already been integrated within the Verimatrix Verspective Operator Analytics solution suite and ViewRight Ultra downloadable app packages.
Owned by Genius Digital since 2012, MiriMON is designed to deliver real-time service quality and customer experience insight for digital TV and streaming media services. With the solution, customer service agents, network operations teams, product managers and marketing teams, can generate real-time updates through live dashboards and have access to deep insights available through historical trend reports.
The new technology offers subscriber intelligence tools that emphasize data security and integrity as a foundation for actionable intelligence.
Verimatrix CEO Tom Munro said, “we see the real-time client data as a key piece to help our customers gain a holistic picture of how their services are performing and how subscribers are interacting with those services. We are excited to advance our Verspective solution and reinforce our relationship with Genius Digital.”
In addition to this data collection technology, Verimatrix will add a new core analytics engineering team that will be based in a development center in Bristol, U.K. Verimatrix will continue its long-standing partnership with Genius Digital with a focus on expanding the applications of Genius Digital’s Insight and Analytics services, enabling both data-driven subscriber analytics and enhanced advertising services.
“We are convinced that data security will be key to enabling the data-driven pay-TV operator and we are delighted that our data collection technology will continue to be integrated as part of the Verspective Operator Analytics suite,” said Tom Weiss, CEO of Genius Digital.
In Australia Verimatrix solutions are distributed by IPTV solutions specialist CombiTel.
Specialist IPTV systems integrator focusing on service providers and enterprises. CombiTel offers unmatched value to its clients based on its unique mix of skills and many years of experience in both Telecommunications and Broadcasting. We have a proven track record and happy customers in Australia and New Zealand.
More information: combitel.com.au
Category: IPTVCompany profile: We are a specialist IPTV systems integrator focusing on service providers and enterprises. CombiTel offers unmatched value to its clients based on its unique mix of skills and many years of experience in both Telecommunications and Broadcasting. We have a proven track record and happy customers in Australia and New Zealand.