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NAB Goes Futurist: creating quality content

NAB Goes Futurist: creating quality content

The NAB ritual in Las Vegas is certainly moving with the futurist trends and this year the theme of technology being used to create better storytellers and productions is key.

“Effectively using technology is critical to creating quality content,” said Chris Brown, executive vice president of conventions and business operations for NAB. “NAB Show offers inspiration, training and the very latest tools and technologies to help storytellers step up their game and advance their tradecraft.”

The NAB Show is responding to the streaming revolution with the introduction of the Streaming Summit, a one-day conference that will focus from top to bottom on the culture and dynamics of the streaming media business.

This programme will address topics like live linear workflows, transcoding, distribution, new business models and technology platforms. “As video streaming services continue to gain immense popularity, media and technology companies must evolve to meet the demand for quality content when and where consumers want it,” he said.

Key pay-TV technology; Android TV will also be explored in an 80 minute real-world master class, A panel of top industry leaders from Google, Amino, Pluto TV and ThinkAnalytics will share their strategic and practical insights into the impact of Android TV on the commercial and operational success of operators and service providers – and how it can bolster subscriber relationships.

Registerto find out our how you can approach this changing environment and learn how many content providers are already leveraging it to create advanced experiences including voice and personalization features.

In addition the new Streaming Summit, the NAB will present a new half-day program within the Next-Generation Media Technologies Conference titled “Get Ready for Machine Learning and Artificial Intelligence.” The program will include six sessions that highlight the various ways machine intelligence is impacting content creation.

“We’re looking forward to hosting some of the industries’ leading creatives and technologists as they reveal how neural networks and other advancements are enabling production techniques previously thought impossible,” Brown said.

The panels will explore how machine intelligence can increase productivity, efficiencies and creativity in production planning, animation, visual effects, post-production and localization. Attendees will learn the current capabilities of neural network-based tools while also seeing the potential of these innovations to alter jobs, workflows and the nature of content itself.

Innovators from Amazon Web Services, Technicolor and Adobe Systems will present.

“Machine and deep learning and artificial intelligence have the potential to dramatically transform content creation,” added Brown.

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