The Age of the Customer®

According to Forbes and others, there has been a shift in the millennia-old marketplace dance, which has existed for more than 10,000 years.  The market has moved from the “Age of the Seller” to the “Age of the Customer®”.

Why is it so?

Jim Blasingame explains - In the Age of the Seller, it was the seller who controlled the product and the product information.  It was only the buying decision which was controlled by the customer. 

Two out of the three elements were controlled by the seller.

In the switch to the Age of the Customer® the seller still controls the product or service and the customer still controls the buying decision but now the customer has easy and immediate access to product and service information, without it being controlled, distributed or filtered by the seller.

It makes the old saying “the customer is always right” somewhat more powerful doesn’t it!


This change in the market has been largely caused by technology, so how can technology be used to benefit the seller in this new age?

Forrester Research Inc. is of the opinion “While CIOs have always needed to keep tabs on new technology, disruptive technologies are now driving the business.  If you have any doubt just ask your customers.  In the age of the customer, businesses are ...

Continue Reading: "CUSTOMERS FIRST" - The Age of the Customer®


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