CUSTOMERS FIRST

The Age of the Customer®

- Advertisement -
- Membership expired -

According to Forbes and others, there has been a shift in the millennia-old marketplace dance, which has existed for more than 10,000 years.  The market has moved from the “Age of the Seller” to the “Age of the Customer®”.

Why is it so?

Jim Blasingame explains - In the Age of the Seller, it was the seller who controlled the product and the product information.  It was only the buying decision which was controlled by the customer. 

- Advertisement -
- Membership expired -
Two out of the three elements were controlled by the seller.

In the switch to the Age of the Customer® the seller still controls the product or service and the customer still controls the buying decision but now the customer has easy and immediate access to product and service information, without it being controlled, distributed or filtered by the seller.

It makes the old saying “the customer is always right” somewhat more powerful doesn’t it!

CSUT440

This change in the market has been largely caused by technology, so how can technology be used to benefit the seller in this new age?

Forrester Research Inc. is of the opinion “While CIOs have always needed to keep tabs on new technology, disruptive technologies are now driving the business.  If you have any doubt just ask your customers.  In the age of the customer, businesses are ...

Continue Reading: "CUSTOMERS FIRST" - The Age of the Customer®

 

About IT Masters and Charles Sturt University 
IT Masters and Charles Sturt University are proud to offer a unique series of Online Masters Degree qualifications that are:

Relevant: Preparation for the world’s premium IT industry certifications from Cisco, ITIL, Microsoft, the Project Management Institute and Oracle are included as an integral part of the Masters.
Accessible: Study for your Masters Degree in your own home. With over 32,000 students studying globally, Charles Sturt University is Australia’s (and one of the world’s) largest suppliers of distance education.
Accredited: All of our Online Master Degrees are fully accredited under the Australian Government Qualifications Framework.
Affordable: Australian Citizens can use Australian government FEE-HELP study loans facility to pay tuition fees.

For further information please visit http://www.itmasters.edu.au