Agriculture & Forestry Industry Market News

Latin America precision agriculture market explored in latest research

Precision agriculture is one of such practices. It enables farmers to manage large stretch of land as a group of small fields thus increasing the crop efficiency and decreases the errors in product application.

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Latin America Precision Agriculture Market was worth USD 0.51 billion in 2016 and is estimated to be growing at a rate of 15.4%, to reach USD 1.05 billion by 2021.

To make agriculture more efficient and productive, lot of technologies are available in recent years.

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Previously, farmers used to gather information about soil humidity, temperature of soil and nutrient levels, monitor irrigation rates and soil drainage themselves which takes a lot of time and effort especially in case of extensive farming practice. Moreover, the information is crude and unreliable sometimes.

With the use of precision farming, all those inputs can be gathered with the use of sensors and drones reducing the time and effort required to obtain the information and with increased accuracy.

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Rising popularity for telematics technology in precision farming, declining in agricultural land and the need to increase the productivity of crops, decline in natural resources are the major factors driving the precision farming market. Rapid boost in the population and food demands are also expected to drive the market.

Huge initial investments making farmers who practice intensive farming unable to afford the equipment and lack of proper awareness about the cost benefits associated with using precision farming are hindering the market growth.

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Market Segmentation                                                                              

Offering                                                       

  • Hardware                                
  • Sensing and Monitoring Devices                
  • Software                                  
  • Services                                    
  • Y-o-Y Growth Analysis, By Offering                                             
  • Market Attractiveness Analysis, By Offering                                           
  • Market Share Analysis, By  Offering                                            

Technology                                                 

  • Remote Sensing                                   
  • Guidance System                                 
  • Variable Rate Technology                                 
  • Y-o-Y Growth Analysis, By Technology                                        
  • Market Attractiveness Analysis, By Technology                                      
  • Market Share Analysis, By Technology                                        

Application                                                 

  • Yield Monitoring                                   
  • Field Mapping                                         

Crop Scouting                                        

  • Weather Tracking & Forecasting                                    
  • Irrigation Management                                     
  • Inventory Management                                    
  • Farm Labor Management                                 
  • Financial Management                                      
  • Y-o-Y Growth Analysis, By Application                                      
  • Market Attractiveness Analysis, By Application                                   

Market Share Analysis, By Application   Latin America precision farming market is geographically segmented into Brazil, Argentina, Mexico and rest of South America. Latin America market is projected to grow significantly in the given forecast period.

Increasing educated farmers and their ability to adopt latest technologies in the market is driving the market in this region.

Major manufacturing companies in the precision agriculture market are Trimble, Inc. (U.S.), Deere & Company (U.S.), AgSmarts Inc., AJ Junction, Inc.

(U.S.), CropMetrics LLC, Leica Geosystems (Switzerland), Monsanto Company and Dickey-John Corporation

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