Comprehensive analysis of market penetration strategies and effective marketing channels forms an important part of the study
Connected agriculture backs different stake holders along the farming or agriculture value chain via mobile technology. This technology includes an array of equipment and sub-segments such as data, connectivity networks, voice and more.
Emergence of connected agriculture has improved the access to financial solutions.
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Furthermore, access to affordable financial solutions can also be customized for agricultural purposes, with connected agriculture technology.
Besides this, the technology enables business owners to establish a link between potential buyers, traders, sellers and more. Moreover, the capacity of connected agriculture to deliver relevant data to farmers, including weather forecasts, cutting edge farming methods, commodity rates, where conventional techniques of communication are restricted, have added to its growing popularity.
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The connected agriculture market growth today is influenced by several drivers, restraints and opportunities. Growing demand for agri-mobile driven solutions to boost farmers revenue is driving the market.
Thus, many telecom service providers are also seen focusing more on connected agriculture to provide a real-time data to the end-customers. However, lack of awareness about the advantages of connected agriculture especially in developing nations has restricted the market growth.
On the other hand, the mobile based payment service providers enabling farmers to trace their payment real-time has created great opportunities. The development of the connected agriculture industry by enhancing farmers capability to conduct financial transactions easily in rural areas and easier access to agricultural information, is believed to grow worldwide.
The connected agriculture market is segmented in terms of solution, application, services and geography. Major solutions offered by the vendors include bartering, trading and others.
Besides this, the services offered include mobile information services, micro-lending services, micro- insurance services and others. In addition, the key applications covered in the report include smart irrigation and smart logistics.
The market is analyzed on the basis of four regions, namely North America, Europe, Asia-Pacific and LAMEA. List of companies discussed in the report includes SAP, Orange, Cisco, Microsoft, SAGE, Vodafone, Trimble Navigation and others.
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