Agriculture & Forestry Industry Market News

Recent research: Smart farming market forecast 2017-2021

According to the report, one driver in the market is availability of low-cost cloud services encourages farmers to adopt smart farming. Currently, farming applications are increasingly moving to the cloud system, with farmers aiming at benefits in terms of better data access, availability of information, synchronization in different farming activities, and storage of valuable information.

MRC Announces the Publication of its Research Report – Global Smart Farming Market 2017-2021

MRC recognizes the following companies as the key players in the global smart farming market: AGCO, Ag Leader Technology, DICKEY-john, John Deere, and Raven Industries.

Other Prominent Vendors in the market are: Auroras, Farmers Edge, Iteris, PrecisionHawk, Precision Planting, and Trimble.

Commenting on the report, an analyst from MRC’s team said: “One trend in the market is big data in smart farming. Big data in smart farming is giving rise to a lot of opportunities in the agriculture industry.

Improvement in wireless communication in the agricultural field is leading to growth in production level. Moreover, improvements in functional safety, and repair and maintenance of equipment in the field are giving rise to a crop production level.”

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 In smart farming, sensors and other monitoring tools are of great importance as they collect information about the soil, crop health, and environmental conditions that might affect the crops. The vast amount of information generated by these monitoring devices is collected in the cloud so that farmers can get easy access to the information they need.

Further, the report states that one challenge in the market is high initial investment in smart farming technology. The adoption of smart farming tools and techniques in both hardware and software is growing worldwide.

However, investment in these tools is a major concern in many places. Some farmers find it difficult to afford, implement, and upgrade the technology of the tools.

Moreover, software integration is expensive and requires high initial investment. The charges for other data analytics tools and training are also high, which adds to the overall cost incurred by farmers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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