Leveraging International’s proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Western European digital consumer’s defining characteristics, motivations and preferences, and looks at the impact of these factors on how consumers shop and spend digitally. This briefing concludes by outlining five promising digital commerce opportunities in Western Europe.
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Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on International’s vast information resources to give top line insight across markets and within consumer segments.
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The Key Players Mentioned in Report are:
- Digital Consumer Profiles: How Western Europeans Will Shop and Spend Digitally
- June 2017
- Analysing the Digital Landscape of Western Europe
- Identifying the Digital Consumer in Western Europe
- IDENTIFYING THE DaIGITALCONSUMER IN WESTERN EUROPE
- Understanding How Digital Consumers Shop
- Pinpointing Where to Place Digital Commerce Bets
- Five Key Takeaways About these Digital Consumers
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