Leveraging International’s proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Western European digital consumer’s defining characteristics, motivations and preferences, and looks at the impact of these factors on how consumers shop and spend digitally. This briefing concludes by outlining five promising digital commerce opportunities in Western Europe.
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Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on International’s vast information resources to give top line insight across markets and within consumer segments.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why access this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
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The Key Players Mentioned in Report are:
- Digital Consumer Profiles: How Western Europeans Will Shop and Spend Digitally
- June 2017
- Analysing the Digital Landscape of Western Europe
- Identifying the Digital Consumer in Western Europe
- IDENTIFYING THE DaIGITALCONSUMER IN WESTERN EUROPE
- Understanding How Digital Consumers Shop
- Pinpointing Where to Place Digital Commerce Bets
- Five Key Takeaways About these Digital Consumers
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