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New report examines the Global mobile marketing market forecast to 2025

Mobile marketing is almost similar to electronic advertising and makes use of graphics, text and voice messages. Mobile marketing allows customers to access products and services easily.

- Advertising -

Mobile marketing market refers to marketing using a mobile device, such as a smartphone. It involves promotion of products and services for devices, networks, and smartphones.

- Advertising -

Based on solutions, the market is divided into SMS, QR codes, MMS, Mobile applications, in-app messages, and location-based marketing. According to end-user, it is categorized into small-scale enterprise and large-scale enterprise.

By industry vertical, the market is segmented into aerospace and defense, automotive, higher education and research, retail and consumer goods, healthcare, banking, and others. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

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Market Dynamics:

Drivers:

Generation of large volume of unstructured data

Increasing demand for data analytics

Increasing adoption of Internet of Things (IoT) and Big Data

Restraints:

Security and privacy concerns

Lower adoption of Hadoop architecture

Market Players:

The top players in the global Hadoop market include International Business Machine (IBM) Corporation, Microsoft Corporation, SAP SE, Pentaho Corporation, Amazon Web Services (AWS), Teradata Corporation, Cloudera Inc, Tableau Software Inc, MarkLogic Corporation, Pivotal Software Inc.

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MARKET LANDSCAPE

By Component

o Hardware

o Software

o Services

By Vertical

o BFSI

o Telecommunication

o Healthcare

o Retail

o Manufacturing

o Media and entertainment

By Geography

  • North America

o   U.S.

o   Canada

o   Mexico

  • Europe

o   Germany

o   Uk

o   France

o   Italy

o   Rest Of Europe

  • Asia-Pacific

o   Japan

o   China

o   India

o   Australia

o   South Korea

o   Taiwan

  • Lamea

o   Brazil

o   Turkey

o   Venezuela

o   Saudi Arabia

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