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Discover the internet ad spending market increase at a CAGR of 9.44% by 2021

The following companies as the key players in the Global Internet Ad Spending Market: Facebook, Google, LinkedIn, and Twitter. Other Prominent Vendors in the market are: BCC, Deutsche Telekom, IAC, Pinterest, and Tumblr.

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Internet Ad Spending Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.

The analysts forecast Global Internet Ad Spending Market to grow at a CAGR of 9.44% during the period 2017-2021.The latest trend gaining momentum in the market is Growing M&A in online advertising. The number of M&A in the global Internet ad spending market, particularly in the online advertising technology or AdTech sector, is increasing since 2015.

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Technavio forecasts that this trend will be prevalent in the market during the forecast period as well. With the expansion of the global Internet ad spending market, small and medium scale vendors are finding it difficult to maintain their position in the intensely competitive market and are getting acquired by larger vendors.

During 2005-2015, more than 375 companies in the AdTech sector underwent M&A. The trend has continued in 2016 with the recent acquisition of AdTech firm Appscotch by a US-based business intelligence company App Annie in March 2016.”

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The report covers the present scenario and the growth prospects of the global internet ad spending market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of Internet ads and by different region in the global Internet ad spending market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

According to the report, one of the major drivers for this market is Increasing customer base. Digital marketing campaigns on social media platforms help attract more clients.

These platforms are rapidly becoming most conducive to engage the target audience. Posts and updates from companies on social media provide insights and latest news regarding their business and products.

These posts on social media platforms, such as Facebook and Twitter, are most likely to be viewed and shared. These shares generate traffic to the company's website and increase familiarity with its services and products offered to a large customer base.

Furthermore, sharing on the social network platforms increases credibility as recommendations from friends and acquaintances are regarded as trustworthy.

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Further, the report states that one of the major factors hindering the growth of this market is Rising complexity in integration. Online advertising involves the integration of ad exchanges, networks, servers, data suppliers, and retargeting companies on an online platform.

In addition, optimized online advertising requires the integration of stakeholders on the platform, which is a complex process. The attribution and tracking of the online ads are difficult as heavy investment, in terms of technology and money, is required for the transition from one platform to the other.

In addition, there is a requirement of the highly skilled workforce for the development of the software that enables the complex integration process, which adds an additional cost. The need for heavy investments leads to either defuncting or acquisition of the smaller vendors.

About Internet Ad Spending

Internet advertising or web advertising is a form of marketing that uses the Internet for delivering promotional marketing messages to users. Consumers view advertisements online as an unwanted distraction along with a few benefits.

The global ad spending market is experiencing exponential growth. The rapid adoption of ad usage across various industry verticals, improving economic environment, and increasing distribution of films and music online are also increasing the demand for online advertising.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.


The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Facebook
  • Google
  • LinkedIn
  • Twitter

Other prominent vendors

  • BCC
  • Deutsche Telekom
  • IAC
  • Pinterest
  • Tumblr
  • Market driver
  • Increasing customer base
  • For a full, detailed list, view our report

Market challenge

  • Rising complexity in integration
  • For a full, detailed list, view our report

Market trend

  • Growing M&A in online advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?



Table of Contents

  • PART 01: Executive summary
  • PART 02: Scope of the report
  • PART 03: Research Methodology
  • PART 04: Introduction
  • PART 05: Market landscape
  • PART 06: Market segmentation by industry
  • PART 07: Market segmentation by type
  • PART 08: Market segmentation by device
  • PART 09: Geographical segmentation
  • PART 10: Key leading countries
  • PART 11: Decision Framework
  • PART 12: Drivers and challenges
  • PART 13: Market trends
  • PART 14: Vendor landscape
  • PART 15: Appendix

List of Exhibits

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