Demand for ease and convenience derives from being time-poor and a perception of not having enough time to do all the things that one wants or needs to do.
Pune, India, 18thAugust 2017: WiseGuyReports announced addition of new report, titled “TrendSights Analysis: Time Scarcity”.
"TrendSights Analysis: Time Scarcity" looks at meeting demand for convenient, time-saving products and services.
Convenience needs pervade all aspects of life, forcing dependence on highly efficient and effective products that better facilitate busy lifestyles and maximize leisure time.
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- Age of connectivity has fueled an "always on" mode among consumers seeking instant gratification from the products and services they use.
- Millennials heavily rely on time-saving products, and are most likely to work long hours and/or have a long commute compared to other cohorts.
- Fortification provides a "quick fix" way to boost nutrient levels, with 49% of consumers agreeing that food and drink is the most effective format for delivering health-enhancing ingredients.
Reasons to access
- Gain insight into the different routes through which products can align with consumers' time scarcity - formulation, packaging,, and formats.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of Time Scarcity for your sector
Table of Content: Key Points
1 Trend Snapshot 6
- What is Time Scarcity? 9
- Why is Time Scarcity important? 18
- Who is driving Time Scarcity? 20
- How can Time Scarcity be capitalized on? 21
- What Next in Time Scarcity? 28
- Appendix 30
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