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Recent research: Laundry care in Western Europe's market report

Consumer Market Research

With Brexit and the threat of instability as well as a highly competitive landscape unlikely to slacken; product development and consumer engagement in laundry care will remain all important for future company success in an otherwise mature marketplace.

Following years of poor performance Western European Laundry Care showed signs of recovery in 2016, a reversal of value declines with all the evidence pointing to stability and even moderate growth to come over the medium term. 


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Laundry Care in Western Europe global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues.

Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Browse Full Report with TOC:…n-western-europe


Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents
“Laundry Care in Western Europe

Euromonitor International

January 2017


Regional Overview

Leading Companies and Brands

Forecast Projections

Country Snapshots"

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