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Delivery saver schemes in the United Kingdom (UK) market report 2017 made available by top research firm

Delivery saver schemes in the United Kingdom (UK) market report 2017 made available by top research firm

Recent study on Delivery Saver Schemes in the United Kingdom (UK) provides that Tesco having the highest penetration of all delivery and also provides Amazon Prime accounts role in Delivery Saver Schemes.Report covers Food & grocery delivery saver schemes and Non-food delivery saver schemes in details.Report provides information on subscribes by retailer, by type of scheme and in detail data on Delivery Saver Schemes market.Companies analyzed in report are Tesco, Amazon, H&M, Marks & Spencer, boohoo.com and others.

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Delivery Saver Schemes in the United Kingdom (UK) 2017 report offers comprehensive insight and analysis of delivery saver schemes in the UK. Tesco having the highest penetration of all delivery saver schemes, with 32.6% of all food & grocery delivery saver scheme subscribers using the Tesco delivery service, only 30.5% of Tesco delivery saver subscribers stated that they shopped more since signing up, compared to an average of 43.2% for overall food & grocery delivery service subscribers.

Companies mentioned in this report:

Amazon, Argos, Asda, ASOS, boohoo.com, Boots, Debenhams, H&M, Marks & Spencer, Missguided, Morrisons, John Lewis, Next, New Look, Ocado, Sainsbury's, Tesco, Topshop, Sports Direct, Very.co.uk .

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One of the main reasons for a retailer offering a delivery saver scheme is to encourage shopper loyalty and boost the number of orders placed, particularly given the high operating costs involving in fulfilling online food & grocery orders. Online shoppers who have not subscribed to a food & grocery delivery saver scheme require discounts or rewards in order to be encouraged to subscribe.

43.1% of non-subscribers stated that saving money on groceries through discount codes or vouchers would encourage them to sign up for a delivery saver scheme.

Furthermore, 42.7% of non-subscribers said they wanted rewards such as extra loyalty points or free gifts in order to entice them to sign up. In contrast, of those who had already subscribed to a food delivery saver scheme only 17.9% and 8.6% subscribed because of discount codes or for reward points respectively, over half of these consumers stating they subscribed to save money on delivery costs due to frequently placing online orders.

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In an effort to save money, most consumers are selecting limited midweek delivery saver schemes over more flexible anytime options. For example, 77.2% of Asda delivery pass subscribers selected the midweek saver scheme costing £24 for 12 months, compared to 22.8% choosing anytime delivery at £60 for 12 months.

In order to encourage consumers to trade up, retailers should further differentiate between the benefits of midweek and anytime services. For example, only anytime subscribers should use be able to use advantages such as booking recurring slots or securing booking slots over the week before Christmas.

Retailers may want to consider a lower order threshold for anytime delivery saver customers as an additional benefit, which will also encourage these shoppers to purchase more frequently online.

Food & grocery delivery saver schemes:

43.1% of non-subscribers stated that saving money on groceries through discount codes or vouchers would encourage them to sign up for a delivery saver scheme. Grocers should offer exclusive discounts on food & grocery products to attract new subscribers.

Discounts would be particularly attractive to non-subscribers considering food & grocery prices are expected to continue rising due to the weak pound. Though Tesco has the highest penetration with 32.6% of all food & grocery delivery saver scheme subscribers using the Tesco delivery saver scheme, only 30.5% of Tesco subscribers stated that they shop more since signing up.

The grocer should widen the perks it offers, for example offering a complimentary bottle of wine when subscribers spend over a certain limit, to boost spend and order frequency.

Non- food delivery saver schemes –

Amazon Prime accounts of 82.0% of all non-food delivery saver scheme subscriptions. The e-commerce giant offers free next day delivery on a vast amount of items and same day delivery for selected items in certain postcodes.

Aside from the fulfilment benefits, subscribers also have access to extra add-on services, such as Prime Instant Video and Prime Music. Retailers who offer a delivery scheme should also offer extra services to their consumers, for example, early access to seasonal Sales, to further encourage uptake and spending.

34.1% of online shoppers aged 25-34 are subscribed to a non-food delivery saver scheme compared to only 9.0% of online shoppers aged 55-64.This is widely driven by fashion retailers, such as ASOS, in which 70.6% of subscribers are within the 15-34 age group.

Report helps to understand the overall penetration and profile of subscribers for both food & grocery and non-food delivery saver schemes, by demographic, the profile of subscribers for both food & grocery and non-food delivery saver schemes per retailer by demographic, to comprehend which type of consumers competing retailers strongly resonate with. Review drivers of subscriptions for both food & grocery and non-food delivery saver schemes for subscribers and non-subscribers, in order to better target consumers and boost shopper conversion levels, food & grocery and non-food delivery saver scheme specifications per retailer, to gain a greater insight in relation to schemes that are currently offered by competitors.

Key Topics Covered:

  1. Food & grocery delivery saver schemes
  2. Who subscribes by retailer
  3. Who subscribes by type of scheme
  4. How people shop
  5. Why people shop
  6. Food & grocery delivery saver scheme specifications
  7. Non-food delivery saver schemes
  8. Who subscribes by retailer
  9. How people shop
  10. Why people shop
  11. Non-food delivery saver scheme specifications
  12. Methodology

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