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Research details developments in the delivery saver schemes UK's market forecast

Research details developments in the delivery saver schemes UK's market forecast

Delivery saver schemes are increasingly being offered by retailers such as Tesco, Asda, Morrisons, Amazon and ASOS as a way to boost loyalty and drive up order frequency.

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Pune, India, 22nd August 2017: WiseGuyReports announced addition of new report, titled “Delivery Saver Schemes in the UK - 2017”.

 

Summary

"Delivery Saver Schemes in the UK - 2017", report looks at delivery saver schemes offered by food & grocery and non-food retailers in the UK. 

In this report, we look at penetration and profile of food & grocery and non-food delivery saver scheme subscribers as well as penetration and profile of subscribers, by retailer.

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We also cover the drivers and views of subscribers and non-subscribers and look at how the different food & grocery and non-food delivery schemes compare.

The Delivery saver schemes report offers comprehensive insight and analysis of delivery saver schemes in the UK.

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The report provides in-depth analysis of the following for food & grocery delivery saver schemes and non-food delivery saver schemes -

- Who subscribes by demographic

- Who subscribes by type of scheme

- Who subscribes by retailer

- How people shop

- Why people shop

- Delivery saver scheme specifications

Scope

Food & grocery delivery saver schemes -

- 43.1% of non-subscribers stated that saving money on groceries through discount codes or vouchers would encourage them to sign up for a delivery saver scheme. Grocers should offer exclusive discounts on food & grocery products to attract new subscribers.

Discounts would be particularly attractive to non-subscribers considering food & grocery prices are expected to continue rising due to the weak pound.

- Though Tesco has the highest penetration with 32.6% of all food & grocery delivery saver scheme subscribers using the Tesco delivery saver scheme, only 30.5% of Tesco subscribers stated that they shop more since signing up. The grocer should widen the perks it offers, for example offering a complimentary bottle of wine when subscribers spend over a certain limit, to boost spend and order frequency.

Non- food delivery saver schemes -

- Amazon Prime accounts of 82.0% of all non-food delivery saver scheme subscriptions. The e-commerce giant offers free next day delivery on a vast amount of items and same day delivery for selected items in certain postcodes.

Aside from the fulfilment benefits, subscribers also have access to extra add-on services, such as Prime Instant Video and Prime Music. Retailers who offer a delivery scheme should also offer extra services to their consumers, for example, early access to seasonal Sales, to further encourage uptake and spending.

- 34.1% of online shoppers aged 25-34 are subscribed to a non-food delivery saver scheme compared to only 9.0% of online shoppers aged 55-64.This is widely driven by fashion retailers, such as ASOS, in which 70.6% of subscribers are within the 15-34 age group.

Reasons to access

- Understand the overall penetration and profile of subscribers for both food & grocery and non-food delivery saver schemes, by demographic.

- Understand the profile of subscribers for both food & grocery and non-food delivery saver schemes per retailer by demographic, to comprehend which type of consumers competing retailers strongly resonate with.

- Review drivers of subscriptions for both food & grocery and non-food delivery saver schemes for subscribers and non-subscribers, in order to better target consumers and boost shopper conversion levels.

- Review food & grocery and non-food delivery saver scheme specifications per retailer, to gain a greater insight in relation to schemes that are currently offered by competitors.

Table of Content: Key Points

Food & grocery delivery saver schemes

Who subscribes by retailer

Who subscribes by type of scheme

How people shop

Why people shop

Food & grocery delivery saver scheme specifications

Non-food delivery saver schemes

Who subscribes by retailer

How people shop

Why people shop

Non-food delivery saver scheme specifications

Methodology

…Continued        

 

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