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Stocks of companies in the sports nutrition market registers resounding uptick over expectations according to new research report

Consumer Market Research

The present report by the Big Market Research outlines product types, distribution channels, end users, and opportunities of the global sports nutrition market.

The research titles, “Sports Nutrition Market By Type (Protein Powder, Iso Drink Powder, Capsule/Tablets {Creatine, BCAA And Others}, Supplement Powder, RTD Protein Drinks, Iso & Other Sports Drinks, Carbohydrate Drinks, Protein Bars, Carbohydrate/Energy Bars, And Other Supplements ), Distribution Channel (Large Retail & Mass Merchandisers, Small Retail, Drug & Specialty Stores, Fitness Institutions, And Online & Others), And End User (Athletes, Bodybuilders, Recreational Users, And Lifestyle Users) - Global Opportunity Analysis And Industry Forecasts, 2014-2021”.

According to the report, the global sports nutrition market is anticipated to garner profit of worth $44,003 million till 2021. It segments the market into product type, end-user, distribution channel, and geography.

It highlights present industry dynamics in terms of drivers, restraints, and opportunities. The experts explore the factors that fuel progress of the industry, such as growth in obese population mainly in the advanced regions, rise in the users of recreational & leisure activities, constant rise in health clubs & gyms, and drift towards online retail.

However, it also elucidates aspect that has hindered growth of the industry which includes easily available counterfeit and cheap products. In addition, it outlines the lucrative opportunity of the industry, such as growth in fitness awareness along with income in emerging economies.


The geographical distribution of the global sports nutrition market includes LAMEA, Europe, Asia-Pacific, and North America. The channels for distribution of the industry are categorized into mass merchandiser & large retail, drug & specialty stores, small retail, online, and fitness institutions (gym & health clubs).

The end users of the market include lifestyle users, athletes, recreational users, and bodybuilders. Based on type, the industry segmented into RTD protein drinks, capsule/tablets (BCAA, creatine, and others), Iso drink powder, supplement powder, energy/carbohydrate bars, carbohydrate drinks, protein powder, and protein bars.

Further, the report incorporates Porters’ Five Forces Analysis to assess competition landscape of the industry. They evaluate presence of several rivals and increase in popularity for healthy beverages & foods which in turn causes threats from substitutes.

The easy availability of ingredients and low differentiation reduces the bargaining power of suppliers.

The research also analyzes industry share and value chain of the global sports nutrition market. In addition, it highlights market trends, growth factors, opportunities, forecast, and market size for each distribution channel, product type, region, and end user.

It also outlines the competitive scenario in each geographical distribution of the market. Further, it explores market size & forecast by type, user, and distribution channel of every country.

The experts discuss key manufacturers of the industry which include Glanbia Plc., Abbott Nutrition Inc., Otsuka Pharmaceutical Co. Ltd., PepsiCo Inc., Post Holdings Inc., Clif Bar & Company, Yakult Honsha Co.

Ltd., and GNC Holdings. The other prominent players are Atlantic Multipower UK Limited, Olimp Laboratories, GlaxoSmithKline PLC, PowerBar Europe GmbH, Reckitt Benckiser Group Plc., and Ultimate Nutrition Inc.


The analysts study the abovementioned firms on the basis of standards set by them, such as business performance and significant strategies & developments. They also offer an overview of each company.

The significant findings in research of the global sports nutrition market include that the North American region contributed about 40% in the total industry share. The Asia-Pacific region predicted to observe the fastest growth for the forecast period, 2015–2021.

It is observed by the experts that maximum health clubs trade on nutrition bars, protein supplements, and energy drinks. Moreover, they noticed that there is a rise in demand of the sports supplements.

This is due to rise in fitness clubs and health centers across the world. Apart from this, these are also prime channels for distribution of these products.

The data provided in the report enables manufacturers, new entrants, and stakeholders to have in-depth understanding of the market. This enables them to take corrective measures so that appropriate steps are taken to ensure growth of the industry.  

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