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Learn details of the offline remote market in the UK from 2017 to 2022

Offline Remote Market In UK provides Offline Remote Market insights, market size, industry analysis, growth, trends in United Kingdom (UK). Report also provides Online share of total retail, Offline remote share of total offline retail, Overall channel size, growth, Channel spend split by sector, Sector growth in the channel, Spend influenced by the TV channel and Sector split of spend influenced by the TV channel.

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Offline Remote Market in the UK From 2017 to 2022 offers comprehensive insight and analysis of the market which is made up of the mail order, telephone and door-to-door channels as well as a view of spend influenced by the TV channel in the UK and provides forecasts of these to 2022. Report Five year forecasts to 2022 for the offline remote market and spend influenced by the TV channel to gain strategic insight and analysis and understandings of the factors affecting the market.

Companies included within the research report are: N Brown, Findel, QVC, Jacamo, ASOS, Amazon, Ideal World, Avon, Ann Summers.

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With spend shifting online, the offline remote market, which includes spend via mail order, telephone and door-to-door channels, is forecast to continue to decline, decreasing by £850m over the next five years bringing the market, accounting for 0.4% of offline retail spend.

As online remains the fastest growing channel within retail, forecast to rise 35.0% over the next five years, and consumers become more confident purchasing via this channel, key players in the offline remote market such as N Brown and Findel are focusing on improving their digital offers while still serving the core catalogue shopper by providing the option to pay via a postal order form or over the telephone. All sectors within the offline remote market are forecast to decline over the next five years, with clothing & footwear expected to be one of the worst impacted by the channel shift to online.

Clothing & footwear spend is forecast to decrease by 48.6%, accounting for 0.7% of total clothing & footwear revenue, in comparison to online which is predicted to account for 34.0% of clothing & footwear spend by 2022.

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To compete in the fast paced online market, retailers who previously operated primarily in the offline remote market are now required to consistently improve and invest in their online proposition to meet changing consumer needs. N Brown, for example, recently launched a delivery saver scheme for its menswear brand Jacamo offering unlimited next day delivery for £9.95for 12 months.

This was an essential move considering the brand is also available to buy on ASOS and Amazon, both of which offer reputable delivery saver schemes. Retailers must adapt quickly to changing shopping habits by investing in their online proposition, retaining their customer base before it is lost to ever evolving online pure plays.

As retailers improve website functionality, tailoring the shopping journey to devices such as smartphones and tablets while ironing out pain points in the purchasing process, more consumers will be encouraged to buy online. Alongside this, as online penetration rises, security fears will be eased and fast delivery options will entice shoppers to move away from ordering via the phone or post.

As online remains the fastest growing channel within retail, forecast to rise 35.0% over the next five years, and consumers become more confident purchasing via this channel, key players in the offline remote market such as N Brown and Findel are focussing on improving their digital offers while still serving the core catalogue shopper by providing the option to pay via a postal order form or over the telephone. To compete in the fast paced online market, retailers who previously operated primarily in the offline remote market are now required to consistently improve and invest in their online proposition to meet changing consumer needs.

Despite retailers attempting to generate interest in TV selling channels by partnering with well-known personalities such as QVC offering ranges by Amanda Holden and Ruth Langsford, the growth of video content online will negate the need for television channels devoted to selling products.

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Reasons to access:

Utilise our five year forecasts to 2022 for the offline remote market and spend influenced by the TV channel to gain strategic insight. Review our analysis and understand the factors affecting the market.

Table of Contents:

  • Headlines
  • Online share of total retail
  • Offline remote share of total offline retail
  • The market at a glance
  • Overall channel size
  • Overall channel growth
  • Channel spend split by sector
  • Sector growth in the channel
  • Spend influenced by the TV channel
  • Sector split of spend influenced by the TV channel
  • What is included
  • Definitions

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