Consumer & Luxury Goods Market Research News

Consumer lifestyles in Finland scrutinized in new research

Consumer Market Research

In Fiinaland, demographic trends are dominated by two key factors – the dramatic rise in the number of late-lifers and the increase in the number of immigrants. Economic conditions are slowly improving, leading to an increase in consumer confidence and spending.

At the same time, technology savviness has permeated across all ages – from kids playing on smartphones to the elderly on social networks such as Facebook.


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Lifestyles in Finland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism.

Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Browse Full Report with TOC:…tyles-in-finland


Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents
Lifestyles in Finland

Chart 1 Lifestyles in Finland

Top Five Consumer Trends

Consumer Confidence Shows An Upward Trend

Health and Wellness Is A Megatrend

Sharing Economy Gains Momentum

Internet Retailing Continues To Grow; M-commerce Set To Boom

Demand for Housing Picks Up - Including 'mini-homes'

Consumer Segmentation

Babies and Infants

Chart 2 Babies and Infants in Focus 2000-2020


Chart 3 Chart3 Kids in Focus 2000-2020


Chart 4 Tweens in Focus 2000-2020


Chart 5 Teens in Focus 2000-2020

Young Adults

Chart 6 Young Adults in Focus 2000-2020

Middle Youth

Chart 7 Middle Youth in Focus 2000-2020


Chart 8 Mid-Lifers in Focus 2000-2020


Chart 9 Late-Lifers in Focus 2000-2020

Housing and Households

Home Ownership

Chart 10 Home Ownership 2000-2020

Household Profiles

Chart 11 Household Profiles 2000-2020

Running Costs

Chart 12 Household Running Costs 2000-2020

Money and Savings

Attitudes Toward Payment Methods


Loans and Mortgages

Increasing Use of Contactless Cards

E-commerce Boom Drives Surge in Mobile Payments

Chart 13 Borrowing and Saving 2000-2019

Eating and Drinking

Eating Habits

Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

Chart 15 Drinks Expenditure Profile 2000-2020

Grooming and Fashion

Female Grooming and Fashion Trends

Male Grooming and Fashion Trends

Chart 16 Grooming and Fashion Expenditure 2000-2020

Health and Wellness

Attitudes To Health and Well-being

Chart 17 Health of the Nation 2000-2020

Shopping Habits

Main Household Shop

Shopping for Big-ticket Items and Personal Goods

Demand for Online Grocery Shopping on the Rise

Chart 18 Where Households Shop for Essentials 2000-2019

Leisure and Recreation

Leisure Time


Public Holidays, Celebrations and Gift-giving

Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020

Getting Around

Private Transport

Chart 20 Getting Around on Private Transport 2000-2020

Public Transport


Chart 21 Getting Around on Public Transport 2000-2020

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