In Fiinaland, demographic trends are dominated by two key factors – the dramatic rise in the number of late-lifers and the increase in the number of immigrants. Economic conditions are slowly improving, leading to an increase in consumer confidence and spending.
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At the same time, technology savviness has permeated across all ages – from kids playing on smartphones to the elderly on social networks such as Facebook.
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Lifestyles in Finland report analyses factors influencing national consumer expenditure.
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Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Lifestyles in Finland
Chart 1 Lifestyles in Finland
Top Five Consumer Trends
Consumer Confidence Shows An Upward Trend
Health and Wellness Is A Megatrend
Sharing Economy Gains Momentum
Internet Retailing Continues To Grow; M-commerce Set To Boom
Demand for Housing Picks Up - Including 'mini-homes'
Babies and Infants
Chart 2 Babies and Infants in Focus 2000-2020
Chart 3 Chart3 Kids in Focus 2000-2020
Chart 4 Tweens in Focus 2000-2020
Chart 5 Teens in Focus 2000-2020
Chart 6 Young Adults in Focus 2000-2020
Chart 7 Middle Youth in Focus 2000-2020
Chart 8 Mid-Lifers in Focus 2000-2020
Chart 9 Late-Lifers in Focus 2000-2020
Housing and Households
Chart 10 Home Ownership 2000-2020
Chart 11 Household Profiles 2000-2020
Chart 12 Household Running Costs 2000-2020
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Increasing Use of Contactless Cards
E-commerce Boom Drives Surge in Mobile Payments
Chart 13 Borrowing and Saving 2000-2019
Eating and Drinking
Chart 14 Food Expenditure Profile 2000-2020
Chart 15 Drinks Expenditure Profile 2000-2020
Grooming and Fashion
Female Grooming and Fashion Trends
Male Grooming and Fashion Trends
Chart 16 Grooming and Fashion Expenditure 2000-2020
Health and Wellness
Attitudes To Health and Well-being
Chart 17 Health of the Nation 2000-2020
Main Household Shop
Shopping for Big-ticket Items and Personal Goods
Demand for Online Grocery Shopping on the Rise
Chart 18 Where Households Shop for Essentials 2000-2019
Leisure and Recreation
Public Holidays, Celebrations and Gift-giving
Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020
Chart 20 Getting Around on Private Transport 2000-2020
Chart 21 Getting Around on Public Transport 2000-2020
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