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Retrophilia global market forecast to 2022 published by leading research firm

Consumer Market Research

Retrophilia reflects a love of things from the past, both from nostalgic consumers, and those who did not necessarily experience them the first time around but are curious. It reflects a desire to remember - or discover - a time when life was simpler, and the seemingly abundant concerns and problems plaguing modern society were - at least in the haze of hindsight - less severe.

Pune, India, 11th September 2017: WiseGuyReports announced addition of new report, titled “TrendSights Analysis: Retrophilia - A longing for the past as an antidote to the present and future”.          



"TrendSights Analysis: Retrophilia Make an Inquiry about this news", explores how FMCG brands can rejuvenate the past to appeal to curious and sentimental consumers.

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- Globally, six in 10 consumers find food products that remind them of their childhood appealing.

- More than half of consumers believe grocery products from the past are better than new ones

- Familiarity and trustworthiness is a key purchase driver across FMCG, especially in personal care, with older, established brands well-placed to capitalize on the trend.

Reasons to access

- Gain insight into the different routes through which brands can stimulate consumer demand by reviving, renewing, and reimagining the past.

- Understand what motivates consumers to try retro products.

- Compare the relevance of Retrophilia in each industry across the FMCG space, and learn what the key opportunities are.

- Identify the innovation implications of Retrophilia for your sector.

Table of Content: Key Points

Executive Summary

Trend Snapshot

What is Retrophilia?

Why is Retrophilia important?

Who is driving Retrophilia

How can Retrophilia be capitalized on?

What next in Retrophilia?




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