This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Saudi confectionery consumers.
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"Top Growth Opportunities: Confectionery in Saudi Arabia", provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight.
The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
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Abdullah Al-Othaim Supermarkets
Abdullah Al-Othaim Hypermarkets
Mondelez International Inc.
Imperial Products Alimentares S.A
This report provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in Saudi Arabia through GlobalData’s detailed and robust data, expert insight, and case studies.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to -
- Key consumer demographic groups driving consumption within Saudi Arabia market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Saudi Arabia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and US-specific product innovation targeting key consumer needs.
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- The confectionery market in Saudi Arabia is set to experience growth in value and volume terms during the 2016-2021 period.
- Structural reforms and demographic changes promise to create jobs, and will consequently drive a rise in consumer confidence and consumer willingness to spend on confectionery products.
- Although small, gum will continue being the fastest growth category within confectionery.
- Demand for on-the-go, convenient snacks will drive growth in the Saudi Arabian confectionery market.
Advantages of having this report
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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