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Character licensing in toys and games: Turkey, Eastern Europe, and MEA examined in new market research report

Consumer Market Research

This report helps to analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Toys and Games Market.

The study of “Character Licensing in Toys and G… Europe, and MEA” in Global Market 2017 industry is very important to enhance business productivity and for the study of market forecast. This New Report presented by Orbis Reseach contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Licensed toys in Turkey, Eastern Europe, and Middle East and Africa are on the rise, as it was the second-fastest growing region for these toys over 2011-2016. Countries with more upper-income households led growth, as they can afford these higher-priced licensed products.

The potential for licensed toys in the region will only grow through to 2021, as smartphone proliferation will get entertainment media into the hands of more children, while average income per household continues to rise        

Download PDF Sample of Toys and Games Market@

Character Licensing in Toys and Games: Turkey, Eastern Europe, and MEA global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis.

It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Browse Full Report with TOC:…n-europe-and-mea

Why access this report?

  • Get a detailed picture of the Toys and Games market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.


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Table of Content:

Character Licensing in Toys and Games: Turkey, Eastern Europe, and MEA

Euromonitor International

August 2017


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