Moreover, rising demand for natural, herbal, and organic beauty products creates potential opportunities for manufacturers to innovate and develop new products according to consumer preferences.
Cosmetics (makeup or beauty products) are mixtures of different chemical compounds generally used to enhance the appearance or odor of the human body. The cosmetics products that are predominantly available and used by individuals are sun care, skin care, hair care, deodorants, makeup & color cosmetics, and fragrances.
These products are offered primarily through retail stores and online portals. The world cosmetics market is expected to grow at a CAGR of 4.3% from 2016 to 2022.
Factors that strengthen the growth of this market include change in lifestyle, rise in disposable income, need for skin care products due to varying climatic conditions, and change in packaging styles & attractive marketing strategies. However, factors hindering the market growth are increasing awareness of probable side effects of chemical based cosmetics and advanced beauty treatments.
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The world cosmetics market is segmented on the basis of category, mode of sale, gender, and geography. The category segment includes skin & sun care products, hair care products, deodorants, makeup & color cosmetics, and fragrances.
Among these products, skin & sun care and hair care are majorly used products and hold a considerable share in global cosmetics market. The mode of sale comprises retail and online sale, where retail mode is further classified into general departmental store, supermarkets, drug stores, and brand outlets.
Customers majorly prefer the retail mode of sale while buying cosmetic products. However, online medium for the purchase of cosmetic products is observed as a rising trend, worldwide.
Geographically, the cosmetics market is segregated into North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific and Latin America Middle East and Africa (LAMEA) are the prominent growth markets.
Key players profiled in the report are L’Oréal International, Avon Product Inc., The Proctor and Gamble Company, Unilever PLC, Oriflame Cosmetics S.A., Revlon, Inc., Kao Corporation, The Estee Lauder Company Inc., Skin Food, and Shiseido Company, Limited.
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- The report includes an in-depth analysis of the world cosmetics market, including current trends, drivers, restraints, and growth opportunities.
- Porter’s Five Forces model illustrates the potency of buyers and sellers, which is expected to help the market players adopt effective strategies.
- Value chain analysis provides a clear understanding of the key intermediaries involved and their respective roles at every stage.
- Key market players have been profiled to gain an understanding of the strategies adopted by them.
The current market trends are quantitatively analyzed and estimated for the 2016–2022 period, which have been provided to highlight the financial competency.
The world cosmetics market is segmented based on category, mode of sales, gender and geography.
- Skin & Sun Care
- Hair Care
- Makeup & Color
BY MODE OF SALE
- North America
- L’Oréal International
- Avon Product Inc.
- Proctor and Gamble Company
- Unilever PLC
- Oriflame Cosmetics S.A.
- Revlon, Inc.
- Kao Corporation
- The Estee Lauder Company Inc.
- Skin Food
- Shiseido Company, Limited
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