Consumer & Luxury Goods Market Research News

Men are now showing more interest in fashion and personal care scrutinized in new research

Consumer Market Research

However, the awareness regarding the probable harmful effects of chemicals and rise in packaging costs could prove to be a major challenge for the players.

Men personal care Industry products refer to non-medicinal consumable products that are intended for men to use for their personal care and grooming. They can be rubbed, poured, sprinkled, sprayed on, or otherwise applied to the body for cleansing, toning, moisturizing, hydrating, conditioning, massaging, coloring, soothing, deodorizing, perfuming, and styling.

The market offers a wide variety of different products such as deodorants, shampoos, shaving gels, after shaves, bar soaps, moisturizers, and others at different prices as per the needs and purchasing power of consumers.

Constant change in lifestyle and rise in disposable income have increased the demand for the men personal care products.

Moreover, the increase in the number of product offerings to tap these fluctuating grooming habits of men and organized retail further fuel the market growth. In addition, the global upsurge in online retail platform, and the escalation in health, and fitness consciousness among men is anticipated to offer more business opportunities.

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The global men personal care market is segmented by type and geography. The segmentation by type includes hair care (shampoos & rinses, hair gels, hair conditioners, hair sprays & hair creams, and hair dyes & hair colors), shaving (shaving soaps, shaving creams, after shave lotions, and pre-shave lotions), oral care (dental care, mouth washes, and breath fresheners), personal cleanliness (fragrances, soaps, and body powders), skin care (face & neck creams/lotions, body & hand creams/lotions, cleansers, and moisturizers), and others (facial makeup, eye makeup, bathing essentials, and nail care).

Geographically, the market is classified into North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, and Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).

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  • A comprehensive analysis of the current and future market trends in the world men personal care products market to identify the potential investment pockets are discussed.
  • The report offers impact analysis of key market growth drivers, restraints, and opportunities.
  • Quantitative analysis of the current trends and forecast from 2016 to 2022 are provided to showcase the financial scenario of the market.
  • Porters Five Forces model of the industry illustrates the potency of the buyers & suppliers who participate in the market.
  • Value chain analysis in the report delivers a clear understanding of the roles of stakeholders involved.


The market is segmented by type and geography:


  • Hair Care
  • Shampoos & Rinses
  • Hair Gel
  • Hair Conditioners
  • Hair Sprays & Hair Creams
  • Hair Dyes & Hair Colors
  • Shaving
  • Shaving Soap
  • Shaving Creams
  • After-shave Lotions
  • Pre-Shave Lotions
  • Oral Care
  •  Dental Care Tools
  • Mouthwashes & Breath Fresheners
  • Personal Cleanliness
  • Fragrances
  • Soaps
  • Body Powders
  • Skin Care
  • Face and Neck Creams/Lotions
  • Body and Hand Creams/Lotions
  • Cleansers
  • Moisturizers
  • Others


  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
  • Latin America
  • Middle East
  • Africa


  • Johnson & Johnson (U.S.)
  • Procter and Gamble Co (P&G), (U.S.)
  • L’Oréal S.A. (France)
  • The Estee Lauder Companies, Inc. (U.S.)
  • Unilever (UK)
  • Avon Products, Inc. (U.S.)
  • Kao Corporation (Japan)
  • Colgate-Palmolive Company (U.S.)
  • Beiersdorf Akteingesellschaft (Germany)
  • Shiseido (Japan)
  • *Other players in the value chain include (profiles not included in the report)
  • Combe Incorporated
  • Conaire Corporation
  • Revlon Inc.
  • Godrej Industries Ltd.
  • Mary Kay Inc.
  • Amway Corporation

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