Consumer & Luxury Goods Market Research News

TV market analysis and forecast to 2021 made available by top research firm

Consumer Market Research

The global TV market has observed a shift from bulky CRT TVs to flat panel LCD and OLED TVs over the past decade. Consumer are preferring large-screen TVs as they have become a status symbol nowadays.

It is expected that TVs with display size ranging between 50 and 59 inch will have the fastest adoption rate during the forecast period. This is because larger screens provide better viewing experience and customers prefer them for aesthetics.

However, the changing consumer preferences for screen sizes and technology lead to the imbalance in demand and supply of display panels and driver integrated circuits (ICs) , which poses a challenge to manufacturers. The under capacity or overcapacity by electronic device manufacturers leads to fluctuations in demand for semiconductor components, which leads to increased inventory thus affecting an overall revenue of the market.

Publisher's analysts forecast the global TV market to grow at a CAGR of 9.62% during the period 2017-2021.

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Covered in this report 
The report covers the present scenario and the growth prospects of the global TV market for 2017-2021. To calculate the market size, the report discusses the primary market growth drivers, challenges faced by vendors and the market as a whole and provides an overview of the key trends emerging in the market.

The market is divided into the following segments based on geography: 
- Americas

Publisher's report, Global TV Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.

The report also includes a discussion of the key vendors operating in this market. 

Key vendors 
- Hisense
- LG Electronics
- Panasonic
- Samsung Electronics
- Sony

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Other prominent vendors 
- Funai Electric
- Haier
- Koninklijke Philips
- Konka
- Micromax Informatics
- Onida Electronics
- Mitashi
- Sansui Electric
- Seiki Digital
- Sharp
- Sichuan Changhong Electric
- Skyworth Digital
- Toshiba
- Videocon
- Xiaomi
- Westinghouse Digital

Market driver 
- Growing popularity of 3D programming and VoD contents.
- For a full, detailed list, view our report 

Market challenge 
- Discrepancy in demand-supply ratio of LCD panels.
- For a full, detailed list, view our report 

Market trend 
- Growing number of Chinese players.
- For a full, detailed list, view our report 

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