As streaming markets become more congested, services are giving greater priority and promotion to content discovery features. People have a growing expectation that streaming services should be able to find them the most suitable new content amongst their vast libraries. Successfully helping people discover new content that they enjoy will boost loyalty and the value that a user assigns to one service over another.
Market Research Hub (MRH) has included a new report in its repository named ‘Media Consumption Habits in UK During 2017.’ This report offers a detailed analysis and insights that are supported by vital statistics and data. Streaming market is becoming over crowded day–by-day and a major priority is given to the service and promotion to content discovery feature.
The report further reveals that consumers have certain expectations from the streaming service in the form that it can provide more suitable content through their vast libraries. Further, the report also discloses that the successful attempt to discover new content will rev-up the faithfulness and the value that a consumer assigns to one service over another.
Additionally, few key leading players which are facing competition from the players operating in the market include Pay-tv and Amazon, as these players are largely contributing to the media consumption habits in UK. The report also reveals that The Telegraph has superseded the paywall with new a premium subscription service.
The reports present the growth of digital formats which maintains equilibrium in the video market. Among all the recently developed media, radio is still considered as the primary source for discovering new music and the newspaper reviews have more impact on older viewers as compared to the other media channels.
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This report also explores other areas such as:
- Print revival boosts role of the high-street bookstore
- Discovery features become a key differentiator for streaming services
Inclusions of the report
The report starts with the overview and executive summary. In the overview segment, the report includes products covered and market outlook along with the basic definition.
This helps the reader to get an exact idea about the scope of this report. The report also present the final CAGR of the market.
The report offers an in-depth insight and analysis supported by a variety of data and statistics that cover the overall market scenario giving a practical overview of the Media Consumption Habits in UK. Thereby, introductory content is provided to give a gist about the report.
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The report also highlights that Amazon has launched its channel in UK with a line-up of pay-tv channels as it announced unlimited viewing for their prime members. The report also states key driving factors for the growth of this market.
Moreover, the report also reveals few dominating players functioning in the media consumption market in UK. The report offers a notable value of consumer book market sales and forecast of total consumer book market sales over the forecast period, 2012-22.The report also offers the market value of the UK video market during the forecast period, 2011-21.
The report also briefs about the media purchase, frequency of media activities and discovery of new content which includes sources for discovering book, sources for discovering a TV channel or film and sources for discovering new music. At the end, the report also features abbreviations, appendix data sources and supporting information.
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