While being a parent has never been easy, it could be argued that today's parents face a unique set of factors that are making them more stressed than preceding generations. With this in mind, campaigns that carry pro-relaxation messages are likely to resonate with this cohort, particularly where they can emphasize that relaxing needn't equal expensive.
Parenting is not an easy task. 21st century parents face several grave stress inducing situations unlike the earlier generations of parents. The need of the hour is for de-stressing hassled young parents of the current generation with techniques such as relaxation and meditation.
With the inclusion of a new report titled ‘Marketing to Parents - UK - November 2017,’ Market Research Hub (MRH) aims to study the various stress busting initiatives being marketed to parents in the UK. The report offers useful insights on marketing to parents with the main objective of providing a clear picture of the current parenting scenario in the UK.
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The report begins with an overview followed by the executive summary and defines the market along with highlighting the trends governing the growing number of parents in the UK. This section talks about the number of parents with children dependent on them and also presents insights on the trend of working mothers in the UK.
Another section of the report focuses on the different activities that UK parents wish to indulge in with their children, had they more time on their hands. The next section focuses on the topmost concerns working parents have about their children, including a few issues like children and technology addiction, growing physical and mental health issues, and lifestyle changes of children under the influence of the media.
The positive aspects of technology and how it can prove beneficial in children’s lives if used appropriately and in moderation is also touched upon in this chapter. An important section of the report focuses on the different facts and implications of helping the parents of young children to relax.
This includes making them eat healthy food and follow a good exercise regimen.
The report also focuses on the end consumer – in this case UK parents – and their desire to spend more time with their family and enjoy relaxing outings and holidays with their children. The report also presents insights on all the activities parents in the UK are interested in doing, given the right financial savings enabled by a secure employment.
An important chapter of the report focuses on the impact of advertising and parental attitude towards social and media adverts. The different perceptions of being a parent, the various lifestyle changes undergone by couples once they become parents, and the role of parents as providers, educators, influencers, supporters,.
is also highlighted in detail in this comprehensive report. The rising trend of adopting pets and its association with being a parent is also touched upon in this detailed study.
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Components of Research Included in This Publication
The report is an in-depth study on marketing to parents in the UK and includes extensive research gathered from multiple sources in the UK market. Details of the various sources of data, abbreviations and acronyms used throughout the report, and other supporting information used to substantiate the insights and facts presented in the report are highlighted in a separate section dedicated for the same.
Besides this, the methodology of research used to study the consumer mindset, a methodology of analysis of correspondence, as well as a qualitative and quantitative analysis of the advertising sector for marketing to UK parents has also been covered in detail in this exhaustive report.
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