The mobile engagement market will be valued at 4.44 Billion in 2017 and is expected to reach USD 38.70 Billion by 2023, at a CAGR of 43.46% between 2017 and 2023. The increasing use of mobile device applications is among the major driving factors for this market. Moreover, companies are adopting the mobile first approach that helps them recognize the significant role of mobile devices in enhancing the consumer experience.
- Advertising -
According to the recent research report "Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023", the mobile engagement market will be valued at USD 4.44 Billion in 2017 and is expected to reach USD 38.70 Billion by 2023, at a CAGR of 43.46% between 2017 and 2023.
Browse 66 Market Data Tables and 47 Figures spread through 141 Pages and in-depth TOC on "Mobile Engagement Market - Global Forecast to 2023"
The increasing use of mobile device applications and growing focus toward mobile first strategy are among the factors driving the growth of the market. The increased adoption of mobile first approach has enabled in-depth understanding of brands and consumers, meeting consumer needs through mobile devices, and communicating value proposition effectively.
- Advertising -
The mobile app offers a platform to vendors for utilizing location data, together with search history, to provide a contextual, omnichannel experience across mobile devices.
Download PDF Brochure @ www.marketsandmarkets.com/pdfdownload.asp?id=171320714
SMEs expected to grow at a high rate during the forecast period
The key factor driving the growth of SMEs in the mobile engagement market is the increasing number of vendors that are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.
Retail vertical expected to hold the largest share during the forecast period
Key factors contributing to the growth of the mobile engagement market in the retail vertical is the increased adoption of smartphones and tablets, and the use of mobile internet to offer great opportunities to retailers to effectively market their products and services.
Mobile engagement market in the North America expected to hold the largest share in 2016
North America is expected to hold the largest market share in 2016 owing to the increased adoption of mobile wallets among customers, which enables communication with brands about sales, offers, coupons, and loyalty programs. The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period and surpass North America by 2023.
Inquiry Report @ www.marketsandmarkets.com/Enquiry_….asp?id=171320714
Major players operating in the mobile engagement market include IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).
Category: Market Research Publishers and RetailersCompany profile: MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions. Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth ...
For more information: